Data Tracking & Optimization

After developing your demand generation strategy, it is time to evaluate all the data that comes in. At Plondo, we are well versed in the Big Data phenomenon that has changed the marketing landscape. Here is where marketing marries IT. And we have a team of IT developers ready to collect, analyze, and make recommendations.

From qualifying leads to quantifying the many metrics involved in the tracking process, we use this data to optimize your marketing campaigns, with the primary focus on moving qualifying leads into the sales conversion step. We track both online and offline data. In the online arena, we move beyond mere traffic, clicks, and landing pages.

Testing, refining, and optimizing is the only way towards a more effective marketing approach for your campaigns. Without our extensive IT and marketing technology knowledge, our clients will be left with useless data. It is our focus to make sense of that data for you.