# Amway
Amway is a privately held direct-selling company, founded in 1959 and based in Ada, Michigan, that markets health, beauty, and home-care products through a global network of independent distributors.
## Facts
- Founded: 1959
- Headquarters: 7575 Fulton Street East, Ada, Michigan, 49355, United States
- Category: Health, beauty, home care, and nutrition/wellness products
- Compensation plan: Multi-level (unilevel-style downline bonuses on personal and group sales volume)
- Ownership: Subsidiary of Alticor Inc. (privately held)
- Scale: Reported 15,000+ employees company-wide, operating through independent Amway Business Owners (IBOs) as its distributor/sales force
- Key markets: United States, China, South Korea, Japan, Thailand, Taiwan, India, Russia, Malaysia, Italy
- Website: https://www.amway.com

## Overview
Amway (short for "American Way") was founded in 1959 by Jay Van Andel and Rich DeVos in Ada, Michigan, where the company remains headquartered today as the flagship business of parent holding company Alticor Inc. It grew from a home-cleaning-products startup into one of the world's largest direct-selling organizations, expanding internationally beginning in the 1970s. The company develops and sells nutrition and wellness products (notably its Nutrilite supplement line), skincare and cosmetics (Artistry), home-care items, and other consumer goods. Rather than selling through retail stores, Amway distributes products through independent contractors known as Amway Business Owners (ABOs/IBOs), who purchase products for personal use and resale and can also sponsor other participants into their own sales organization, earning bonuses tied to group sales volume in addition to retail markup. Amway now operates in more than 100 countries and territories, with significant markets in the United States, China, South Korea, Japan, and other parts of Asia and Europe. As a privately held subsidiary of Alticor, it does not trade on any public stock exchange.
Canonical: https://plondo.com/business-from-home/companies/amway

## Sources
- Amway official site: https://www.amway.com
- Amway Contact Us: https://contact-us.amway.com/
- Amway Global Privacy Notice (US) - official HQ address: https://www.amwayglobal.com/privacy-notice/united-states/
- Amway Insider - Common questions about Amway: https://www.amway.com/en_US/amway-insider/common-questions/about-amway
- Wikipedia - Amway: https://en.wikipedia.org/wiki/Amway
- Wikipedia - Alticor: https://en.wikipedia.org/wiki/Alticor