# Avon
Avon is a direct-selling beauty and personal-care company, founded in 1886, that sells cosmetics, skincare, fragrance and related products through a global network of independent sales representatives.
## Facts
- Founded: 1886
- Headquarters: Lancaster House, Nunn Mills Road, Northampton, NN1 5PA, United Kingdom
- Category: Beauty, cosmetics, fragrance, and personal-care direct selling
- Ownership: Subsidiary of Regent LP (a US-based private investment firm), which completed acquisition of Avon International (Europe, Africa, Asia ex-Russia) from Natura &Co on December 31, 2025 for nominal consideration; Natura &Co (Brazil) retains the Avon brand and operations in Latin America
- Scale: Historically reported (company/press) as roughly 6.4 million independent sales representatives worldwide and about 23,000 employees (2019 figures); current totals after the 2025-2026 restructuring are not independently confirmed
- Key markets: Brazil, Latin America, United Kingdom, Continental Europe, Philippines, South Africa
- Website: https://www.avon.com

## Overview
Avon began in 1886 as the California Perfume Company in New York (renamed Avon in 1939) and grew into one of the world's best-known door-to-door beauty brands, built around independent "Avon Representatives" who sell via brochures and, increasingly, online storefronts. Its catalog spans skincare, color cosmetics, fragrance, and personal care, with representatives earning commission on their own sales and, at higher levels, on recruited team members' sales. The corporate structure has shifted substantially in recent years. Avon Products, Inc. was acquired by Brazil's Natura &Co in a 2020 merger that removed Avon from the NYSE (stock delisted/deregistered January 2020); its US operating entity later filed for Chapter 11 protection in 2024 amid talc-related litigation. On December 31, 2025, Natura &Co completed the sale of Avon International (its Europe, Africa, and Asia business, excluding Russia, whose operations remain a separate pending sale) to the US investment firm Regent LP for nominal consideration, while retaining the Avon brand and operations in Latin America, its largest regional market. As a result, "Avon" today spans more than one corporate owner depending on region: Regent LP controls Avon International outside Russia and Latin America, while Natura &Co (Brazil) continues to operate Avon in Latin America. The brand remains present in over 100 countries and continues to rely on person-to-person and social selling as its primary distribution model.
Canonical: https://plondo.com/business-from-home/companies/avon

## Sources
- Avon Products - Wikipedia: https://en.wikipedia.org/wiki/Avon_Products
- Avon Cosmetics Limited - Companies House filing: https://find-and-update.company-information.service.gov.uk/company/00592235
- DSA member profile - The Avon Company: https://www.dsa.org/forms/CompanyFormPublicMembers/view?id=531F4C0000004A
- Avon support/contact page: https://www.avon.com/support/contact-us
- Natura completes sale of Avon International to Regent LP - Global Cosmetics News: https://www.globalcosmeticsnews.com/natura-completes-sale-of-avon-international-while-retaining-latin-america-operations/
- Natura &Co to close acquisition of Avon (2020 merger) - PR Newswire: https://www.prnewswire.com/news-releases/natura-co-to-close-acquisition-of-avon-creating-the-worlds-fourth-largest-pure-play-beauty-group-300980823.html
- Avon stops trading on NYSE after merger - Nasdaq: https://www.nasdaq.com/articles/avon-stops-trading-on-nyse-after-merger-2020-01-06