# Belcorp
Belcorp is a privately held Peruvian direct-selling company, founded in 1968, that develops and markets cosmetics and personal-care products through independent sales consultants across Latin America and the United States.
## Facts
- Founded: 1968
- Headquarters: Lima, Peru
- Category: Cosmetics, skincare, fragrance, and personal care
- Compensation plan: Direct selling / party-plan; its former U.S. subsidiary shifted to a multilevel (network marketing) structure around 2010, per Direct Selling News
- Ownership: Private (family-owned, controlled by founder Eduardo Belmont Anderson, who holds an estimated ~95% stake per Forbes; day-to-day leadership passed to CEO Erika Herrero Bettarel in 2018 while Belmont remains Group Chairman)
- Key markets: Peru, Colombia, Mexico, Chile, Ecuador, Bolivia, Central America, United States, other Latin American markets (14 countries total)
- Website: https://www.belcorp.com/

## Overview
Belcorp is a Lima, Peru-founded beauty and personal-care company established in 1968 by Eduardo Belmont Anderson. It sells cosmetics, skincare, and fragrance products through three house brands, L'Bel, Ésika, and Cyzone, distributed via a network of independent sales consultants rather than retail stores, a model it frames around economic opportunity and empowerment for women. The company remains privately owned by the Belmont family (Eduardo Belmont Anderson holds a large majority stake, per Forbes). Belmont stepped back from day-to-day leadership in 2018, handing the CEO role to Erika Herrero Bettarel while retaining the title of Group Chairman. Belcorp reports operations across roughly 14 countries in the Americas, with corporate offices in multiple Latin American markets, and is regularly cited by trade publications as one of the larger direct-selling companies headquartered in Latin America. Belcorp's exact headquarters street address, phone number, employee count, and revenue vary significantly between third-party data aggregators and could not be confirmed directly from Belcorp's own official materials (belcorp.com blocks automated fetches), so those specific figures are not included here.
Canonical: https://plondo.com/business-from-home/companies/belcorp

## Sources
- Belcorp official homepage: https://www.belcorp.com/en/
- Belcorp company page, LinkedIn (official): https://www.linkedin.com/company/belcorpcorporativo
- Belcorp: International Beauty, Direct Selling News: https://www.directsellingnews.com/belcorp-international-beauty/
- Eduardo Belmont Anderson, Wikipedia: https://en.wikipedia.org/wiki/Eduardo_Belmont_Anderson
- Peru's Feuding Beauty Brothers Join Forbes' Billionaire Ranks, Forbes: https://www.forbes.com/sites/ivancastano/2012/11/02/perus-feuding-beauty-brothers-join-forbes-billionaire-ranks/
- Eduardo Belmont Anderson, Forbes profile: https://www.forbes.com/profile/eduardo-belmont-anderson/