# Hy Cite
Hy Cite Enterprises is a Middleton, Wisconsin-based direct-selling company founded in 1959, best known for its Royal Prestige-branded cookware, cutlery, tableware, and water/air filtration products sold through independent distributors.
## Facts
- Founded: 1959
- Headquarters: 3252 Pleasant View Rd, Middleton, Wisconsin, 53562, United States
- Category: Cookware, kitchenware & home goods (direct selling)
- Ownership: Private
- Scale: LinkedIn's official Hy Cite company page lists 1,001, 5,000 employees and separately states the company has over 1,400 employees across seven countries, working with 8,000+ independent distributors; Hy Cite was ranked 23rd on DSN's 2024 Global 100 list. No income or per-distributor earnings figures are published.
- Key markets: United States, Canada, Mexico, Argentina, Brazil, Colombia, Peru
- Website: https://hycite.com
- Phone: (608) 273-3373

## Overview
Hy Cite Enterprises, LLC was founded in 1959 by Peter O. Johnson, growing out of an earlier cookware distributorship into a company that develops, manufactures, and distributes premium kitchenware. In 1971 the company introduced its flagship Royal Prestige line, and starting in the 1970s it built out a network of independent distributors that expanded well beyond Wisconsin. The company operates on a direct-selling model: independent distributors demonstrate and sell Hy Cite's products directly to consumers, with the corporate parent handling product development, manufacturing sourcing, financing, marketing, and customer service. Product lines include cookware, cutlery, tableware, crystal and china, and water and air filtration systems, often sold as bundled home systems rather than single items. Today Hy Cite is headquartered in Middleton, Wisconsin, and operates in the United States, Canada, Mexico, Argentina, Brazil, Colombia, and Peru per its own Royal Prestige "About Us" page. It is a member of the U.S. Direct Selling Association and remains a privately held company.
Canonical: https://plondo.com/business-from-home/companies/hy-cite

## Sources
- Royal Prestige (Hy Cite) - About Us: https://www.royalprestige.com/en-us/support/about-us
- Hy Cite privacy policy (confirms hycite.com as official domain): https://hycite.com/privacy-policy
- BBB Business Profile - Hy Cite Enterprises, LLC (address, phone, founding date): https://www.bbb.org/us/wi/middleton/profile/cooking-utensils/hy-cite-enterprises-llc-0694-17000452
- LinkedIn - Hy Cite Corporation company page (full street address, employee count, DSN ranking): https://www.linkedin.com/company/hy-cite-corporation
- MLM Legal - Hy Cite/Royal Prestige profile: https://mlmlegal.com/profiles/mlm-profiles-hyCite.htm