# Infinitus
Infinitus is a Guangzhou, China-based direct-selling company under the Lee Kum Kee Group that develops and markets Chinese herbal health, wellness, and personal-care products.
## Facts
- Founded: 1992
- Headquarters: Guangzhou, Guangdong, China
- Category: Chinese herbal health products (health food/supplements, skin care, personal care, household products)
- Ownership: Member of LKK Health Products Group, part of the Lee Kum Kee Group; privately held (no public ticker)
- Scale: Reported by Direct Selling News (2022) as employing more than 3,000 corporate staff, with over one million distributors participating via its social e-commerce ("Easy Earn") model
- Key markets: Mainland China, Hong Kong, Taiwan, Malaysia, Singapore, Canada, Thailand, Philippines, Kazakhstan, South Korea, Australia, Vietnam
- Website: https://www.infinitus-int.com/

## Overview
Infinitus (China) Company Ltd. was founded on December 8, 1992 (initially as Guangdong Southern Lee Kum Kee Health Products Co., Ltd.), as a wellness-focused venture of the century-old Lee Kum Kee Group, combining traditional Chinese medicine principles with modern scientific research. It operates as a member of LKK Health Products Group and sells health food, skin care, personal care, and household items across roughly seven brand lines, with its original polysaccharide-based health tonic as an early flagship product. The company's home market is mainland China, where it distributes through a network of branches, service centers, and thousands of specialty stores alongside direct sales and social e-commerce channels such as WeChat-based selling. Since around 2010, Infinitus has expanded into Hong Kong, Taiwan, Southeast Asia, Canada, Australia, and other markets. Its administrative headquarters, global R&D center, and experience center are housed in the Zaha Hadid Architects-designed Infinitus Plaza in Guangzhou's Baiyun district, completed in 2021. Infinitus positions itself within the traditional-Chinese-medicine wellness segment of the direct-selling industry, distinguishing itself from Western-style supplement brands through its emphasis on herbal formulations and TCM-derived research.
Canonical: https://plondo.com/business-from-home/companies/infinitus

## Sources
- Infinitus Global (official site): https://www.infinitus-int.com/
- Infinitus Brand Story (official): https://www.infinitus-int.com/en/brandstory
- Infinitus, Lee Kum Kee Group (official parent page): https://www.leekumkeegroup.com/infinitus/
- Infinitus (Canada), About Infinitus (official): https://ca.infinitus-int.com/en/about-infinitus
- Infinitus China Company Ltd, LinkedIn: https://www.linkedin.com/company/infinitus-china-company-ltd
- Direct Selling News, Infinitus: Rooted in Chinese Tradition, Winning with Science: https://www.directsellingnews.com/2022/01/07/infinitus-rooted-in-chinese-tradition-winning-with-science/
- Zaha Hadid Architects, Guangzhou Infinitus Plaza: https://www.zaha-hadid.com/architecture/guangzhou-infinitus-plaza/
- Dezeen, Zaha Hadid Architects reveals plans for Infinitus Plaza: https://www.dezeen.com/2016/11/18/infinitus-plaza-zaha-hadid-architects-health-offices-guangzhou-china/