# LR Health and Beauty
LR Health & Beauty is a German direct-selling company, founded in 1985 in Ahlen, that develops and markets nutritional supplements and cosmetic products through a network of independent sales partners.
## Facts
- Founded: 1985
- Headquarters: Kruppstr. 55, Ahlen, North Rhine-Westphalia, 59227, Germany
- Category: Nutritional supplements and cosmetics (health and beauty products)
- Ownership: Private. Legal entity LR Health & Beauty Systems GmbH (HRB 10011, Amtsgericht Münster). Acquired by Apax Partners (minority stake 2004, majority by 2009); sold to Quadriga Capital and Bregal Capital in a deal announced December 2012; Bregal subsequently exited and Quadriga Capital has held 100% of the company since summer 2018.
- Scale: Approximately 1,200 employees and around 300,000 independent sales partners worldwide (company-stated figures)
- Key markets: Germany, Europe (broader), 32 countries worldwide (company-stated)
- Website: https://lrworld.com
- Phone: +49 2382 7813-0

## Overview
LR Health & Beauty Systems GmbH was founded in 1985 by Helmut Spikker and Achim Hickmann in Ahlen, Westphalia, Germany (originally as LR Cosmetic & Marketing GmbH), where the company still bases most of its manufacturing under a "Made in Germany" approach. It designs, produces, and sells nutritional supplements and cosmetic/skincare products, describing itself as one of Europe's leading social-commerce and direct-selling businesses in this category. The company distributes its roughly 300 products through a network of independent sales partners rather than traditional retail, a structure it refers to internally as its "career plan." According to its own public statements, LR operates in around 32 countries and works with approximately 300,000 sales partners, supported by a corporate workforce of roughly 1,200 employees. LR Health & Beauty SE has issued public corporate bonds and reports periodic financial results (e.g., 2024 revenue of about EUR 289.2 million), but the company itself is privately held, not listed on a stock exchange. Ownership has changed hands through private-equity transactions: LR was acquired by Apax Partners (minority stake in 2004, majority control by 2009), then sold to Quadriga Capital and Bregal Capital in a deal announced in December 2012. Bregal later exited, and Quadriga Capital has held 100% ownership since summer 2018. The company celebrated its 40th anniversary in 2025.
Canonical: https://plondo.com/business-from-home/companies/lr-health-beauty

## Sources
- LR Health & Beauty official homepage: https://lrworld.com
- LR Health & Beauty Impressum (legal/contact page): https://lrworld.com/de-de/cms/780b0431-9a59-44ee-9fb5-897d27d7a0fb/Impressum
- LR Health & Beauty Systems, Wikipedia (DE): https://de.wikipedia.org/wiki/LR_Health_%26_Beauty_Systems
- Quadriga Capital and Bregal Investments Acquire LR Health & Beauty Systems (Mergr): https://mergr.com/bregal-investments-acquires-lr-health-&-beauty-systems
- LR Health & Beauty Celebrates Its 40th Anniversary (Business Wire): https://www.businesswire.com/news/home/20250108836518/en/LR-Health-Beauty-Celebrates-Its-40th-Anniversary
- LR Health & Beauty Revenue 2024 Up 4.6% (Business For Home): https://www.businessforhome.org/2025/03/lr-health-beauty-revenue-2024-up-46-to-euro-2899-million-300-million/
- LR Health & Beauty LinkedIn company page: https://www.linkedin.com/company/lr-health-beauty-se