# Naturally Plus
Naturally Plus Co., Ltd. is a Tokyo-based, privately held direct-selling company founded in March 1999 that markets nutritional supplements (led by its Super Lutein and Izumio hydrogen-water product lines) and beauty-care products across Asia, North America, and Europe.
## Facts
- Founded: 1999
- Headquarters: Izumi Garden Tower 35F, 1-6-1 Roppongi, Minato-ku, Tokyo, Tokyo, 106-6035, Japan
- Category: Nutritional supplements and beauty/skincare products (health and wellness direct sales)
- Ownership: Private, unlisted (¥100 million capital per official corporate filing); no parent company is named on the company's official corporate-overview page
- Scale: 69 employees at the Japan headquarters (as of November 2024, per company disclosure)
- Key markets: Japan, Taiwan, Hong Kong, Singapore, Malaysia, Indonesia, United States, Thailand, South Korea, Vietnam, Philippines, Netherlands
- Website: https://www.naturally-plus.com/jp/ja/
- Phone: 0120-989-329

## Overview
Naturally Plus was established in March 1999 in Tokyo, Japan, initially built around its flagship Super Lutein nutritional supplement. In 2007 the company added Izumio, a hydrogen-enriched water product, which became a core part of its product line; the company's catalog has since grown to roughly 15 supplement and beauty-care items. The company operates through a direct-selling (person-to-person distributor) business model rather than retail stores, supplemented by branded "salons" it operates in several markets. Starting in the early 2010s the company organized its international expansion under the "Naturally Plus Global" banner, and it now maintains offices, distribution operations, or salons in markets including Japan, Taiwan, Hong Kong, Singapore, Malaysia, Indonesia, the United States, Thailand, South Korea, Vietnam, the Philippines, and the Netherlands. Its headquarters remains in the Izumi Garden Tower in Roppongi, Tokyo. Naturally Plus is a privately held, unlisted company with ¥100 million in registered capital and Takashi Tajima as Representative Director and President. The company's official corporate-overview page does not name a parent company or list Univa Capital or any other outside shareholder, that association appears only in secondary/unofficial sources and could not be independently confirmed. Its Japan-registered entity reports headquarters staff of about 69 employees as of late 2024. The company is a member of Japan's public-interest Direct Selling Association (JDSA), consistent with its direct-selling business model.
Canonical: https://plondo.com/business-from-home/companies/naturally-plus

## Sources
- Naturally Plus Japan, Company Overview (会社概要): https://www.naturally-plus.com/jp/ja/company/overview/outline/
- Naturally Plus Japan, Contact page: https://www.naturally-plus.com/jp/ja/others/contact/
- Naturally Plus, Global Offices: https://www.naturally-plus.com/gl/en/company/global_offices/
- Naturally Plus, History: https://www.naturally-plus.com/gl/en/company/history/
- Naturally Plus Japan, Company page: https://www.naturally-plus.com/jp/ja/company/
- Japan Direct Selling Association, Naturally Plus member listing: https://jdsa.or.jp/memberinfo/naturallyplus/