# Norwex
Norwex is a Norway-founded direct-selling company that markets microfiber cleaning cloths and other chemical-reduction cleaning and personal care products through independent Sales Consultants.
## Facts
- Founded: 1994
- Headquarters: 800 W. Bethel Rd., Suite 100, Coppell, Texas, 75019, United States
- Category: Cleaning supplies / microfiber textiles and personal care products
- Compensation plan: Unilevel (direct-sales/party-plan model with unilevel downline commissions)
- Ownership: Private
- Scale: Norwex USA lists 201-500 employees (per its LinkedIn company page); the broader Norwex organization operates via independent Sales Consultants rather than employees
- Key markets: United States, Canada, Norway, Australia, New Zealand, Germany, Baltics (Latvia/Lithuania/Estonia), Malta
- Website: https://www.norwex.com
- Phone: (866) 450-7499

## Overview
Norwex was founded in Norway in 1994 by Bjørn Nicolaisen around a microfiber cloth designed to clean using water instead of chemical cleaners, reflecting a stated mission of reducing household chemical use. The company entered the home-party sales market in Norway in 1995, was brought to Canada in 1999, and later expanded into the United States. Its U.S. corporate entity, Norwex USA, Inc., is headquartered in Coppell, Texas, and was incorporated in 2011 per Texas business filings, though the Norwex brand and business itself trace back to 1994. The company sells its microfiber textiles, cleaning tools, and personal care lines through a network-marketing model: independent Sales Consultants sell products directly to customers, including through in-home and virtual parties, and can earn additional unilevel-structured commissions by building and mentoring their own downline of consultants. Norwex has grown into a multi-country operation with a presence across North America, Europe, and Oceania, including the United States, Canada, Norway, Germany, the Baltic states, Malta, Australia, and New Zealand. It is a privately held company; its U.S. subsidiary reports a workforce in the low hundreds of employees, separate from its larger base of independent consultants.
Canonical: https://plondo.com/business-from-home/companies/norwex

## Sources
- Norwex USA official site: https://www.norwex.com/
- Norwex USA official contact page: https://www.norwex.com/contact-us
- Norwex USA LinkedIn company page: https://www.linkedin.com/company/norwexusa
- Coppell Chamber of Commerce member directory listing for Norwex USA: http://m.coppellchamber.org/Mobile/Directory/memberdetails/norwex-usa-coppell
- Better Business Bureau profile for Norwex USA, Inc.: https://www.bbb.org/us/tx/coppell/profile/cleaning-supplies/norwex-0875-90522540
- Massachusetts Secretary of the Commonwealth filing for Norwex USA, Inc.: https://www.mass.gov/doc/2024-2263-norwex-usa-inc/download