# OPTAVIA
OPTAVIA was the coach-led weight-management and nutrition brand of publicly traded Medifast, Inc. (NYSE: MED); in July 2026 Medifast rebranded it as Trilivy, a broader metabolic-health system.
## Facts
- Founded: 1981
- Headquarters: 1501 S. Clinton Street, Suite 500, Baltimore, Maryland, 21224, United States
- Category: Weight management / metabolic health nutrition products
- Compensation plan: Unilevel (frontline commission on Level-1 client Personal Volume plus certification and team-building bonuses)
- Ownership: Public (parent: Medifast, Inc.) (MED (NYSE))
- Scale: Medifast, Inc. reports roughly 380 corporate employees; the coach/client network is described publicly as having reached "3+ million lives" impacted
- Key markets: United States
- Website: https://www.trilivyhealth.com/
- Phone: (410) 581-8042

## Overview
OPTAVIA sold meal-replacement products (shakes, bars, soups, supplements) alongside a coach-guided lifestyle program built on the "Habits of Health" behavioral framework, distributed through a network of independent coaches under Medifast, Inc. Medifast traces its roots to 1981; its coach-based distribution model began in 2002 as Take Shape For Life and was renamed OPTAVIA in 2017. Medifast has traded on a major U.S. exchange since the early 2000s and moved to the NYSE in 2006, with its headquarters relocating from Owings Mills to Baltimore, Maryland in 2017. On July 17, 2026, Medifast announced it was retiring the OPTAVIA name and relaunching the business as Trilivy, a "science-backed metabolic health system" organized around three phases (Reset, Refine, Renew) with reformulated products and the same independent-coach distribution model. The company's operations remain concentrated in the United States, and Medifast continues to operate an FDA-registered manufacturing facility in Owings Mills, Maryland.
Canonical: https://plondo.com/business-from-home/companies/optavia

## Sources
- Trilivy Health (official site, formerly optavia.com): https://www.trilivyhealth.com/
- Medifast Investor Relations - Overview: https://ir.medifastinc.com/overview/default.aspx
- Medifast, Inc. - About: https://medifastinc.com/about/
- Medifast, Inc. - Contact: https://medifastinc.com/contact/
- Medifast Enters a New Era: Introducing Trilivy (IR press release, 2026-07-17): https://ir.medifastinc.com/news/news-details/2026/Medifast-Enters-a-New-Era-Introducing-Trilivy-a-Science-Backed-Metabolic-Health-System/default.aspx
- Direct Selling News - Medifast Transitions from OPTAVIA to Trilivy: https://www.directsellingnews.com/2026/07/20/medifast-transitions-from-optavia-to-metabolic-health-system-trilivy/
- Wikipedia - Medifast: https://en.wikipedia.org/wiki/Medifast
- stockanalysis.com - MED company profile: https://stockanalysis.com/stocks/med/company/
- OPTAVIA Integrated Compensation Plan (effective 2026-01-01): https://optaviamedia.com/pdf/learn/OPTAVIA_LRN-Integrated-Compensation-Plan.pdf
- SEC EDGAR - Medifast Inc 10-K filings index: https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0000910329&type=10-K