# Primerica
Primerica, Inc. is a publicly traded (NYSE: PRI) North American financial services company that distributes term life insurance, investment/savings products, and related financial services through a large network of independent licensed representatives.
## Facts
- Founded: 1977
- Headquarters: 1 Primerica Parkway, Duluth, Georgia, 30099, United States
- Category: Financial services (term life insurance, investment and savings products, debt/credit and legal-protection products)
- Compensation plan: Unilevel (multi-tier commission/override structure across representative levels, e.g., Representative, Senior Representative, District Leader, Division Leader)
- Ownership: Public (PRI (NYSE))
- Scale: More than 151,000 independent, licensed representatives across the U.S. and Canada, supported by roughly 3,000+ corporate employees (per company/SEC disclosures)
- Key markets: United States, Canada
- Website: https://www.primerica.com
- Phone: (770) 381-1000

## Overview
Primerica traces its roots to A.L. Williams, Inc., founded in 1977 (as A.L. Williams & Associates, Inc.) on a "buy term and invest the difference" philosophy that contrasted with traditional whole life insurance sales. Through a series of corporate transitions, merging into Primerica Corporation, then passing through Commercial Credit/Travelers Group and Citigroup ownership, the company became an independent, publicly traded entity again via an April 1, 2010 IPO on the New York Stock Exchange under the ticker PRI. The company operates through a network of independent, state/provincially licensed representatives in the United States and Canada who sell term life insurance underwritten by Primerica's own insurance subsidiaries, along with third-party investment, savings, and mutual fund products, and other financial services such as debt consolidation and legal protection plans. Representatives are compensated through a tiered, unilevel-style commission and override structure tied to sales and recruiting activity across multiple leadership levels. Headquartered in Duluth, Georgia, Primerica reports a sales force of more than 151,000 licensed representatives as of recent company disclosures, supported by several thousand corporate employees. The company files regular reports with the SEC as a publicly traded firm and discloses average representative compensation figures annually in its public financial disclosures.
Canonical: https://plondo.com/business-from-home/companies/primerica

## Sources
- Primerica corporate site - Contact: https://www.primerica.com/public/contact.html
- Primerica Investor Relations - FAQ: https://investors.primerica.com/FAQ
- Primerica Investor Relations - First Anniversary as Public Company: https://investors.primerica.com/news-events/press-releases/detail/237/primerica-celebrates-its-first-year-anniversary-as-a-public
- Primerica Investor Relations - New Global HQ Grand Opening (Duluth/Gwinnett): https://investors.primerica.com/news-events/press-releases/detail/180/primerica-inc-announces-grand-opening-of-its-new-global
- SEC EDGAR - Primerica 10-K/ARS filings: https://www.sec.gov/Archives/edgar/data/1475922/000119312526139064/2025_ar_glossy_and_10-k.pdf
- Wikipedia - Primerica: https://en.wikipedia.org/wiki/Primerica