# Seacret Direct
Seacret Direct is a direct-selling company, founded in 2005 by brothers Izhak and Moty Ben Shabat, that markets Dead Sea mineral-based skincare and personal-care products through independent distributors; in 2024 the company rebranded its direct-selling operation as "Viago" and added a travel-membership product.
## Facts
- Founded: 2005
- Headquarters: 15160 N. Hayden Rd., Suite 200, Scottsdale, Arizona, 85260, United States
- Category: Cosmetics and personal care (Dead Sea mineral-based skincare), with an added travel-membership product line
- Ownership: Private (merger agreement executed December 2024 with publicly-traded Stemtech Corporation, OTCQB: STEK; completion pending conditions as of the most recent public reporting)
- Scale: Approximately 500-1,000 employees (854 listed) per the company's own LinkedIn page; distributor/agent counts not independently verified for the current entity
- Key markets: United States, Canada, Mexico, Colombia, South Korea, Japan, Australia
- Website: https://www.viagodirect.com
- Phone: (602) 606-9500

## Overview
Seacret began as a retail skincare business built around Dead Sea minerals, mud, and salts, tracing back to mall-kiosk sales the Ben Shabat brothers started in 2001 before formally founding Seacret Spa International in 2005. A direct-selling arm, Seacret Direct, was spun out around 2010-2011 to sell the same product line through a network of independent distributors known as Seacret Agents, operating on a multi-level marketing structure. The company grew its direct-sales revenue substantially over the following decade, expanding beyond the U.S. into markets including Canada, Mexico, Colombia, South Korea, Japan, and Australia. In mid-2024 the company rebranded its consumer-facing direct-selling business from Seacret Direct to "Viago," pairing its established skincare line with a new discounted-travel membership offering called Club Viago. In December 2024, Viago/Seacret Direct and the publicly traded Stemtech Corporation (OTCQB: STEK) announced a merger agreement intended to combine the two companies under a single holding structure, with Stemtech's chairman remaining chairman and Seacret/Viago's Izhak Ben Shabat becoming CEO of the combined entity; public reporting available at the time indicated the deal was signed but still subject to closing conditions such as an audit of Seacret Direct/Viago. The company remains privately held at the operating level, headquartered in Scottsdale, Arizona, with its historical seacretdirect.com domain now redirecting to the Viago-branded site.
Canonical: https://plondo.com/business-from-home/companies/seacret

## Sources
- BBB Business Profile - Seacret: https://www.bbb.org/us/az/scottsdale/profile/cosmetics-sales/seacret-1126-1000014240
- Wikipedia - Seacret: https://en.wikipedia.org/wiki/Seacret
- Direct Selling News - Seacret Direct Rebrands as Viago: https://www.directsellingnews.com/2024/09/23/seacret-direct-rebrands-as-viago/
- BehindMLM - Seacret Direct rebrands as Viago, Club Viago: https://behindmlm.com/companies/seacret-direct/seacret-direct-rebrands-as-viago-club-viago/
- BusinessForHome - Seacret Direct (VIAGO) and Stemtech Merge: https://www.businessforhome.org/2024/11/seacret-direct-viago-and-stemtech-merge/
- Stemtech Corporation / Seacret Direct-Viago Merger Agreement press release (Accesswire): https://accesswire.com/950024/stemtech-corporation-and-seacret-direct-viago-execute-merger-agreement
- LinkedIn - Seacret Direct company page: https://www.linkedin.com/company/seacret-direct
- Direct Selling News - Brave Beginnings, Rare Ingredients (SEACRET history): https://www.directsellingnews.com/2018/11/01/brave-beginnings-rare-ingredients-extraordinary-journey/