# Younique
Younique is a Utah-based direct-selling company that markets cosmetics, skincare, and personal-care products through a network of independent sellers known as Presenters.
## Facts
- Founded: 2012
- Headquarters: 3400 W Mayflower Way, Lehi, Utah, 84043, United States
- Category: Cosmetics and beauty/personal care products
- Ownership: Private
- Scale: 501-1,000 employees (per company LinkedIn profile)
- Key markets: United States, Canada, United Kingdom, Australia, New Zealand, Mexico, Germany, France, Spain, Italy, Ireland, Portugal, Belgium, Austria, Netherlands, Colombia, Hong Kong
- Website: https://www.youniqueproducts.com/
- Phone: (801) 407-4585

## Overview
Younique was founded in June 2012 in Lehi, Utah by siblings Derek Maxfield and Melanie Huscroft. The company sells makeup, skincare, and related beauty products primarily through social-media-driven direct selling, with independent Presenters marketing products and earning commissions on sales made through personal online stores. Beauty conglomerate Coty, Inc. acquired a 60% stake in Younique in January 2017 (a deal reported at roughly 600 million US dollars, valuing the company near 1 billion US dollars), with the founders retaining the remaining 40%. Coty divested that stake back to the founders in August 2019, returning Younique to full private ownership. Younique is a member of the Direct Selling Association and operates in the United States along with a number of international markets across North America, Europe, and Oceania. The company's best-known product line includes its Moodstruck mascara range. Younique continues to operate as a privately held, presenter-based direct-selling business headquartered in Lehi, Utah.
Canonical: https://plondo.com/business-from-home/companies/younique

## Sources
- Younique official site: https://www.youniqueproducts.com/
- Younique customer support/contact page: https://www.youniqueproducts.com/business/support
- Wikipedia: Younique: https://en.wikipedia.org/wiki/Younique
- BBB Business Profile: Younique LLC: https://www.bbb.org/us/ut/lehi/profile/cosmetics-sales/younique-llc-1166-22338963
- Younique Products LinkedIn company page: https://www.linkedin.com/company/younique-products
- Younique Facebook page: https://www.facebook.com/YouniqueProducts/
- Coty press release re: Younique partnership (SEC exhibit): https://www.sec.gov/Archives/edgar/data/1024305/000102430517000002/exhibit991pressrelease1102.htm