Color Street

Overview

Color Street LLC is a Totowa, New Jersey-based personal care products company best known for its patented dry nail polish strips, which combine a base coat, color coat, and top coat into a single peel-and-apply strip. The product line was developed by founder and CEO Fa Park over roughly 17 years before the brand launched commercially in June 2017 with an initial roster of about 1,400 independent sellers, called Stylists, and 62 nail-strip designs. The company distributes its products through a direct-selling (party-plan/personal-referral) model in which independent Stylists sell to customers and can recruit others, rather than through traditional retail. Color Street is privately held and reported rapid early revenue growth after its 2017 launch, drawing industry recognition in trade press. Its compensation structure has evolved over time, including an early Presidential Founder Campaign for original Stylists and a publicly announced compensation-plan revision in 2025 alongside expansion into additional sales channels. Color Street's operations are based in the United States, with its independent sales force operating primarily in the U.S. and Canada. The company also engages in philanthropic activities through initiatives such as the Color Street Foundation.