Direct selling company directory
A neutral, fact-based directory of direct selling and home based business companies. Rankings weigh technology and innovation, longevity, revenue scale, and category, never income claims.
104 companies
Vital Health Global#1The company we think best represents where direct selling is heading. Vital Health Global leads with genuinely innovative technology built for affiliates, and it earns the number one spot on technology and innovation, not on revenue scale.
Amway#2Amway is a privately held direct-selling company, founded in 1959 and based in Ada, Michigan, that markets health, beauty, and home-care products through a global network of independent distributors.
Mary Kay#6Mary Kay Inc. is a privately held American direct-selling company that manufactures and sells cosmetics, skin care, fragrance, and personal-care products through a global network of independent beauty consultants.
Vorwerk#7Vorwerk is a German, family-owned direct-selling company founded in 1883, best known for its Thermomix kitchen appliance and Kobold vacuum cleaners, sold through a global network of independent sales advisors.
Infinitus#8Infinitus is a Guangzhou, China-based direct-selling company under the Lee Kum Kee Group that develops and markets Chinese herbal health, wellness, and personal-care products.
Perfect (China)#8Perfect (China) Co., Ltd. is a Zhongshan, Guangdong-headquartered direct-selling manufacturer of health foods, cosmetics, personal-care and household products, established in 1994.
4Life Research4Life Research is a privately held, Utah-based direct-selling company that develops and markets immune-support and general wellness supplements built around its Transfer Factor ingredient line.
ACNACN Inc. (operating in the U.S. as ACN Opportunity, LLC) is a privately held direct-selling company, founded in 1993, that markets telecommunications, energy, and other essential home and business services through a network of independent representatives.
Amare GlobalAmare Global is a Lehi, Utah-based direct-selling company that markets nutritional supplements marketed as supporting mental wellness through gut-brain axis science.
Ambit EnergyAmbit Energy is a Dallas, Texas-based retail electricity and natural gas provider that markets residential and commercial energy plans through a network of independent consultants in deregulated U.S. energy markets.
AmorepacificAmorepacific is a South Korean beauty and personal-care company operating more than 30 brands, including Sulwhasoo, Laneige, Innisfree, and Etude, sold through both retail channels and a long-running door-to-door sales network.
APL GOAPL GO (APLGO) is a privately held direct-selling (MLM) company that markets nutritional supplements, skincare, and wellness products through independent distributors, operating under regional brands (world.aplgo.com, us.aplgo.com, za.aplgo.com and others) across roughly 40-50 countries.
ArbonneArbonne International is a direct-selling company that markets vegan-formulated skincare, cosmetics, and nutritional products through a global network of independent consultants.
AssuranA Japan-based direct-selling company reportedly operating under the name "KK Assuran," said to market insurance and financial-services products through a distributor network; verifiable public details are extremely limited.
AtomyAtomy Co., Ltd. is a South Korean direct-selling company, founded in 2009 and headquartered in Gongju, Chungcheongnam-do, that markets health, skincare, cosmetics, and household products through a network-marketing distribution model in more than two dozen countries.
AvonAvon is a direct-selling beauty and personal-care company, founded in 1886, that sells cosmetics, skincare, fragrance and related products through a global network of independent sales representatives.
BearCere'JuBearCere'Ju Co., Ltd. is a Japanese direct-selling company, founded in 1992 and headquartered in Kyoto, that manufactures and markets cosmetics, detergents, health supplements, and water-purification devices.
BelcorpBelcorp is a privately held Peruvian direct-selling company, founded in 1968, that develops and markets cosmetics and personal-care products through independent sales consultants across Latin America and the United States.
Best World InternationalBest World International is a Singapore-headquartered, publicly listed developer, manufacturer, and distributor of skincare, personal care, and wellness products sold through direct selling, franchising, and retail channels across Asia and beyond.
BetterwareBetterware de México is a Mexico-based direct-selling company that markets home-organization, household, and hygiene products through a network of independent distributors, using print catalogs and digital/social selling.
BODiBODi (formerly The Beachbody Company) is a publicly traded fitness, nutrition, and wellness company based in El Segundo, California, known for home workout programs and the Shakeology nutrition line, which shifted from a multi-level marketing model to a single-level affiliate program in late 2024.
Bravenly GlobalBravenly Global is a privately held, Florida-based direct-selling company that markets wellness supplements and functional beverages through a network of affiliates and brand partners.
Color StreetColor Street is a New Jersey-based direct-selling company that manufactures and markets 100% real nail polish strips, launched in 2017 by founder Fa Park.
CowayCoway Co., Ltd. is a South Korean manufacturer of home wellness appliances, water purifiers, air purifiers, bidets, water softeners, and mattresses, sold through direct sales, rental/subscription plans, and retail channels across dozens of countries.
doTERRAdoTERRA is a Pleasant Grove, Utah-based direct-selling company, founded in 2008, that manufactures and markets essential oils and related wellness products through a network of independent distributors called Wellness Advocates.
EnagicEnagic is a Japan-founded direct-selling company that manufactures and distributes Kangen Water electric water ionizer/alkaline water treatment machines through an independent distributor network, with Enagic USA, Inc. serving as its U.S. subsidiary.
eXp RealtyeXp Realty is a cloud-based residential and commercial real estate brokerage that operates through a virtual, agent-centric platform rather than traditional physical offices. It is the primary brokerage subsidiary of the Nasdaq-listed holding company now named AGNT, Inc. (formerly eXp World Holdings, Inc.).
FaberlicFaberlic is a Russian direct-selling company founded in 1997 in Moscow, best known for its patented oxygen-infused cosmetics and a broader range of skincare, perfume, and lifestyle products sold through independent distributors.
Family First LifeFamily First Life is a U.S. insurance marketing organization, founded in 2013 and headquartered in Uncasville, Connecticut, that contracts independent agents to sell mortgage protection, final expense, life insurance, and annuity products underwritten by partner carriers.
FarmasiFarmasi is a Turkey-based direct-selling manufacturer of cosmetics, skincare, fragrance, personal care and nutritional supplement products, selling through a network of independent sellers it calls "Beauty Influencers."
FORDAYSFORDAYS Co., Ltd. is a Tokyo-based Japanese company, founded in 1997, that develops and sells nucleic-acid-based dietary supplements and cosmetics through a network/direct-selling distribution model.
Forever Living ProductsForever Living Products is a privately held direct-selling company founded in 1978 that manufactures and markets aloe vera, and bee-derived health, wellness, and personal-care products through an independent distributor network.
Giffarine Skyline UnityGiffarine Skyline Unity Co., Ltd. is a Thailand-based direct-selling company offering health, beauty, personal care, cosmetics, food, household, and agricultural products through an independent distributor network.
Global Financial ImpactGlobal Financial Impact (GFI) is a U.S.-based financial-services marketing company, founded in 2024 and headquartered in San Jose, California, that distributes life insurance, retirement, and wealth-planning products through a network of independent licensed agents.
Grant E OnesGrant E One's Co., Ltd. (株式会社グラント・イーワンズ) is a privately held Japanese direct-selling company headquartered in Fukui City, Fukui Prefecture, that manufactures and markets shapewear, nutritional supplements, and cosmetics under brands such as LALA GRANT, BiBi Grant, and Grangelina.
Greenway GlobalGreenway Global is a direct-selling (network marketing) company that develops and distributes eco-friendly household, personal-care, and wellness products through independent partners in dozens of countries.
Hegemon Group InternationalHegemon Group International (HGI) is an Alpharetta, Georgia-based independent marketing organization that recruits, trains, and supports independent life insurance and financial-services agents across the U.S. and Canada. It has operated as part of Integrity Marketing Group since a 2022 acquisition.
HerbalifeHerbalife Ltd. is a publicly traded, Cayman Islands-incorporated nutrition company headquartered in Los Angeles that sells weight-management, protein, and wellness products through an independent distributor network.
Hy CiteHy Cite Enterprises is a Middleton, Wisconsin-based direct-selling company founded in 1959, best known for its Royal Prestige-branded cookware, cutlery, tableware, and water/air filtration products sold through independent distributors.
Ichikura Co., Ltd. is a publicly traded Japanese company (Tokyo Stock Exchange Standard Market: 6186) that sells and rents kimonos and related accessories and operates wedding ceremony and reception venues, primarily through physical retail stores and mail order within Japan.
ImmunotecImmunotec Inc. is a Canadian direct-selling company founded in 1996 that manufactures and markets nutritional, wellness, and personal-care products, best known for its flagship Immunocal whey-protein isolate.
inGroupinGroup International is a Puerto Rico-based direct-selling company that operates inCruises, a subscription-based cruise membership club, alongside related travel brands inStays and inPay.
IsagenixIsagenix International is a privately held direct-selling company based in Gilbert, Arizona, that markets nutritional supplements, weight-management systems, and personal-care products through independent distributors.
It Works! is a Florida-based direct-selling (MLM) company founded in 2001 that sells skincare, nutrition, and weight-management products through independent distributors; in January 2026 it was merged into Zinzino AB (publ), a publicly traded Swedish direct-sales company.
Jeunesse GlobalJeunesse Global is a Florida-based direct-selling company, founded in 2009, that markets anti-aging skincare and nutritional supplement products through an independent distributor network using a binary compensation plan.
Juice Plus+Juice Plus+ is a direct-selling brand of fruit- and vegetable-based nutritional supplements and the Tower Garden home-growing system, sold through independent representatives and owned by The Juice Plus+ Company (originally National Safety Associates, or NSA), headquartered in Collierville, Tennessee.
Kyäni, Inc. was an Idaho Falls, Idaho-founded direct-selling company that marketed antioxidant, omega-3, and nitric-oxide-support nutritional supplements through independent distributors ("associates"). In September 2022 it was acquired by fellow direct-selling company Amare Global; Kyäni's former corporate domain, kyani.com, now redirects to amare.com.
LegalShieldLegalShield (operated by parent company PPLSI) is a Ada, Oklahoma-based provider of subscription legal service plans and identity-theft protection products, sold in the U.S. and Canada primarily through an independent-associate, multi-level-marketing sales channel.
Le-VelLe-Vel is a Frisco, Texas-based direct-selling company founded in 2012, best known for its THRIVE line of nutritional supplements, skincare, and meal products sold through independent promoters.
LifeVantageLifeVantage Corporation is a publicly traded (Nasdaq: LFVN) direct-selling company based in Lehi, Utah, that develops and markets nutraceutical, skincare, and wellness products, including its flagship Protandim line, through independent consultants.
LifeWaveLifeWave, Inc. is a direct-selling company that develops and markets patented, drug-free phototherapy wellness patches, sold globally through independent distributors ("Brand Partners").
LPT RealtyLPT Realty is a U.S. cloud-based residential real estate brokerage headquartered in Lake Mary, Florida, that recruits licensed agents under flexible commission plans, a multi-level revenue-share program, and equity incentives.
LR Health and BeautyLR Health & Beauty is a German direct-selling company, founded in 1985 in Ahlen, that develops and markets nutritional supplements and cosmetic products through a network of independent sales partners.
MAKE WellnessMAKE Wellness is a Pleasant Grove, Utah-based direct selling company founded in 2024 that markets nutritional supplements built around bioactive peptides through an independent affiliate sales force.
Market AmericaMarket America Worldwide | SHOP.COM is a Greensboro, North Carolina-based product brokerage and e-commerce company that sells branded and exclusive products through an independent distributor network under its "UnFranchise" business model.
MarukoMaruko Co., Ltd. is a Japanese company that designs, manufactures and sells women's body-shaping innerwear (shapewear/foundation garments) along with maternity and baby-related products, sold primarily through its own network of fitting salons in Japan.
MelaleucaMelaleuca, doing business as Melaleuca: The Wellness Company, is a privately held direct-selling manufacturer of nutritional, personal-care, and home-hygiene products headquartered in Idaho Falls, Idaho.
MIKIMIKI Corporation is a Japanese direct-selling company, founded in 1966 and headquartered in Osaka with a Tokyo office, best known for its prune-extract dietary supplement alongside skincare, cosmetics, and household products.
ModereModere was a Springville, Utah-based direct-selling company known for the Liquid BioCell collagen line and other nutrition, weight-management, and personal-care products, which ceased operations in April 2025 with its product assets acquired by Shaklee Corporation.
MONAT GlobalMONAT Global is a Doral, Florida-based direct-selling company, founded in 2014, that markets haircare, skincare, and wellness products through independent Market Partners under a unilevel compensation structure.
NaturaNatura is a Brazilian cosmetics and personal-care company, founded in 1969 and headquartered in São Paulo, that sells through a direct-sales (door-to-door/consultant) network across Latin America and other markets.
Naturally PlusNaturally Plus Co., Ltd. is a Tokyo-based, privately held direct-selling company founded in March 1999 that markets nutritional supplements (led by its Super Lutein and Izumio hydrogen-water product lines) and beauty-care products across Asia, North America, and Europe.
Nature's SunshineNature's Sunshine Products, Inc. is a publicly traded (Nasdaq: NATR) manufacturer and direct seller of nutritional supplements and personal care products, distributed through a network of independent distributors in more than 40 countries.
NeoraNeora, LLC is a U.S.-based direct-selling company founded in 2011 that markets skincare, hair care, and wellness products through independent Brand Partners.
New Image InternationalNew Image International Limited is a New Zealand-registered direct-selling company in the health and wellness/nutritional-supplement space, operating under the ultimate holding company New Image Group Limited.
NewULifeNew U Life Corporation is a US-based direct-selling company headquartered in Lehi, Utah, that markets hormone-health and wellness supplements, most notably a topical human growth hormone (HGH) gel, through an independent distributor network.
Nippon Menard Cosmetic Co., Ltd. is a Japanese manufacturer of cosmetics, quasi-drugs, and health foods, based in Nagoya, that sells primarily through a network of independent beauty counselors and salons rather than retail stores.
NoevirNoevir Co., Ltd. is a Japanese cosmetics and skincare manufacturer founded in 1964, headquartered in Kobe, that sells through a face-to-face independent-consultant channel as well as retail.
NorwexNorwex is a Norway-founded direct-selling company that markets microfiber cleaning cloths and other chemical-reduction cleaning and personal care products through independent Sales Consultants.
Nu SkinNu Skin Enterprises, Inc. is a publicly traded (NYSE: NUS) direct-selling company headquartered in Provo, Utah, that develops and markets beauty and personal care products under the Nu Skin brand and nutritional supplements under the Pharmanex brand, sold through a network of independent distributors (now called Brand Affiliates).
OmnilifeOmnilife is a Guadalajara, Mexico-based direct-selling company, founded in 1991, that manufactures and markets nutritional supplements and personal-care products through a multilevel network of independent distributors across more than 20 countries.
OPTAVIAOPTAVIA was the coach-led weight-management and nutrition brand of publicly traded Medifast, Inc. (NYSE: MED); in July 2026 Medifast rebranded it as Trilivy, a broader metabolic-health system.
OriflameOriflame is a Swedish-founded, Switzerland-headquartered direct-selling company that sells nature-inspired skincare, cosmetics, fragrance and wellness products through a global network of independent Brand Partners.
PartyLitePartyLite is a direct-selling and direct-to-consumer brand that designs and markets candles, home fragrance, and décor accessories, historically sold through in-home "candle parties" and now, in North America, through individual Brand Ambassadors.
PHP AgencyPHP Agency, Inc. is a Dallas, Texas-based field marketing organization that distributes life insurance and related financial products through a network of independent licensed agents, and has operated as part of Integrity Marketing Group since 2022.
Plexus WorldwidePlexus Worldwide is a privately held direct-selling company based in Scottsdale, Arizona, that markets gut-health and microbiome-focused dietary supplements and wellness products through independent Brand Ambassadors.
PM-InternationalPM-International AG is a Luxembourg-headquartered direct-selling company that develops and markets dietary supplements and cosmetics, primarily under its FitLine and BeautyLine brands, through independent distributors worldwide.
POLAPOLA is a Japanese prestige skincare and cosmetics brand, founded in 1929, sold in Japan primarily through a network of independent "POLA Beauty Directors" and POLA-brand shops, and operated as the core cosmetics subsidiary of the publicly traded POLA ORBIS HOLDINGS INC.
PowurPowur PBC is a U.S. residential solar and battery storage company that uses an independent sales-representative (direct-selling) model paired with a technology platform for sales, design, and project fulfillment.
Premier Financial AlliancePremier Financial Alliance (PFA) is a U.S.-based independent marketing organization that distributes indexed universal life insurance and related financial products through a network-marketing sales force, headquartered in Suwanee, Georgia.
PrimericaPrimerica, Inc. is a publicly traded (NYSE: PRI) North American financial services company that distributes term life insurance, investment/savings products, and related financial services through a large network of independent licensed representatives.
Princess HousePrincess House is a privately held direct-selling company founded in 1963 that markets kitchenware, cookware, crystal, and home goods through independent consultants using an in-home and virtual party sales model.
Realty of AmericaRealty of America (ROA) is a U.S. virtual national real estate brokerage, launched in September 2024, that recruits licensed real estate agents into a network built around a revenue-share compensation structure layered on top of standard commissions.
RIMAN GlobalRIMAN is a South Korean K-beauty skincare and cosmetics brand that sells through a direct-selling (multi-level marketing) model using independent distributors called "Beauty Planners."
Rodan + FieldsRodan + Fields is a San Ramon, California-based skincare and haircare company founded by dermatologists Katie Rodan and Kathy Fields, sold direct-to-consumer through independent consultants/affiliates.
ScentsyScentsy is a privately held direct-selling company based in Meridian, Idaho that designs and sells home fragrance products, including wax warmers, diffusers, and candles, through a network of independent consultants.
Seacret DirectSeacret Direct is a direct-selling company, founded in 2005 by brothers Izhak and Moty Ben Shabat, that markets Dead Sea mineral-based skincare and personal-care products through independent distributors; in 2024 the company rebranded its direct-selling operation as "Viago" and added a travel-membership product.
ShakleeShaklee Corporation is a U.S.-based direct-selling company, founded in 1956, that manufactures and markets nutritional supplements, weight-management, beauty, and household products through a network of independent distributors.
Stampin' Up!Stampin' Up! is a Riverton, Utah-based direct-sales company that designs and markets papercrafting products, stamps, inks, paper, and card- and scrapbook-making accessories, sold through independent demonstrators.
Tenlead BiotechTenlead Biotech International (天麗生技國際股份有限公司) is a Taiwan-based direct-selling company, founded in 2009, that markets skincare and health-supplement products through a network of independent distributors.
The Pampered ChefThe Pampered Chef is a direct-selling company founded in 1980 that markets kitchen tools, cookware, and food products through independent consultants who host in-home and virtual cooking demonstrations.
The Real BrokerageThe Real Brokerage Inc. (Real) is a publicly traded (Nasdaq: REAX), technology-driven residential real estate brokerage that licenses agents across the U.S. and Canada and layers a cloud-based platform and agent revenue-share program on top of traditional brokerage commissions.
Thirty-One GiftsThirty-One Gifts LLC was a US-based direct-selling company that sold personalized handbags, totes, and home-organization products through independent consultants; it ceased operations by the end of 2024 after 21 years in business.
Total Life ChangesTotal Life Changes (TLC) is a privately held, Michigan-based direct-selling company that markets nutritional and wellness products, including its Iaso Tea line, through a network of independent business owners.
TupperwareTupperware is a long-running direct-selling brand best known for airtight plastic food-storage containers and kitchenware, historically sold through home "Tupperware Parties" and now also through retail and digital channels.
USANAUSANA Health Sciences is a publicly traded (NYSE: USNA) direct-selling company based in Salt Lake City, Utah, that develops, manufactures, and distributes nutritional supplements, healthy foods, and personal care products through independent Associates and Preferred Customers.
Utility WarehouseUtility Warehouse is a UK multiservice provider selling bundled energy, broadband, mobile, and insurance products through an independent partner (network marketing) distribution model.
UVACO GroupUVACO (UVACO MY Sdn Bhd) is a Malaysia-based direct-selling company distributing nutritional supplements and health food products. It is the Malaysian arm of UVACO Global Ltd., the Taiwanese direct-selling company formerly known as Pro-Partner Ltd., in which Taiwan-listed Grape King Bio Ltd. (TWSE: 1707) holds a 60% stake.
Vida DivinaVida Divina is a US-based direct-selling company founded in 2016 that markets health and wellness products, including teas, coffee, functional beverages, nutrition items, and skincare, through an independent affiliate/distributor network.
World Financial GroupWorld Financial Group (WFG) is a North American multi-level-marketing distributor of life insurance, retirement, and investment products, operating as a Transamerica company under parent Aegon N.V.
YanbalYanbal International is a privately held direct-selling company, founded in Lima, Peru, that designs and sells cosmetics, fragrances, skincare and jewelry through independent consultants across Latin America, the U.S. and parts of Europe.
Young LivingYoung Living Essential Oils is a Utah-based direct-selling company that produces and markets essential oils and related wellness, personal care, and home products through an independent distributor (Brand Partner) network.
YouniqueYounique is a Utah-based direct-selling company that markets cosmetics, skincare, and personal-care products through a network of independent sellers known as Presenters.
ZinzinoZinzino AB is a Swedish direct-selling company, founded in 2005 and headquartered in Gothenburg (Västra Frölunda), that markets test-based nutritional supplements, functional foods, and skincare products through a global network of independent distributors called Partners.