Marketing for personal injury firms
Your firm should be the first name they find.
We guarantee our marketing. Never your cases.
We build your site, host it, rank it in Google and in AI answers, and answer your phone around the clock. All on one monthly plan. From $199.99 a month, no startup cost, and nothing to sign.
- Traffic in 14 days or month one is free
- No contract, ever
- No startup cost
- American team
Individual results vary. These are outcomes from specific Plondo clients, not averages, and not a forecast for your firm. The only number we put in writing is the guarantee: your traffic climbs within 14 days of launch, or month one is free.
The Plondo promise
Your traffic climbs in 14 days, or month one is free.
We are not asking you to hope, and we are not asking you to sign anything. We put our own money on the line, and you watch the numbers move in your own dashboard.
Up inside 14 days
Switch on the SEO & AIEO Engine and your traffic starts climbing within two weeks of launch. If it does not move, your first month costs you nothing. No fine print, no fight.
Up again every month
Fresh articles every week in your practice area, real backlinks, technical SEO, and constant indexing. Month after month, until your firm owns the search results in your market.
No contract. Ever.
Everything is month to month. We never lock you in, because we have never needed to. We would rather earn your firm's business again every thirty days.
Numbers do not lie. Your dashboard pulls live from Google, so you never have to take our word for any of it.
The traffic guarantee applies with the SEO & AIEO Engine active. We snapshot your traffic the day your site goes live and measure against it in your Plondo dashboard. If it has not grown in the first fourteen days, tell us and your first month is refunded in full. The guarantee covers traffic to your website. It is never a promise about the outcome of any legal matter.
Everything included
One partner for the whole firm. Build, host, rank, answer.
No juggling a web designer, a host, an SEO agency, an answering service, and a content writer. Plondo is all of it, on one monthly plan, with real people behind it.
Built and designed for your firm
A fast, modern site that looks custom because it is. Attorney bios, practice area pages, and case results laid out the way clients actually read them.
Hosting and maintenance included
We host on our own secure servers and keep everything updated for you. SSL, daily backups, stack updates, patches, and monitoring, all included with every plan.
Your back office portal
A private dashboard where you manage your site, your content, and every lead. See which practice area each inquiry came from and what it cost you.
SEO and AI search built in
Technical SEO from day one, plus three articles a week in your practice area. You review, approve, and publish in one click. Nothing goes live without an attorney's say so.
A receptionist that never sleeps
One AI that answers the phone, chats on your site, and replies to email around the clock. It qualifies the caller, screens for conflicts, and books the consultation. It never gives legal advice.
Analytics you can act on
See where your cases come from, which practice pages win, and what each signed consultation cost you. Real numbers in your back office, refreshed daily.
Live in 7 days or less
In most cases your firm is live within a week of starting. No startup cost, month to month, cancel anytime with 30 days notice.
A 100% US based team
Every Plondo developer, writer, and specialist is a full time employee working from our own offices here in the United States. No outsourcing, no offshore content farms writing about your practice.
Built for the rules you practice under
We guarantee our marketing. Never your cases.
Attorney advertising rules are strict, and they should be. No marketing company can honestly promise you a case result, and any company that offers to is handing you a bar complaint. Our guarantee is about traffic and visibility, because that is the only thing a marketing partner can actually stand behind.
Claims about our work, never yours
Every number we guarantee is about traffic to your website. We never advertise a promised outcome, a settlement figure you have not approved, or any suggestion of what a future client can expect.
Disclaimers built in, not bolted on
Attorney advertising labels, prior results language, and no attorney client relationship notices are written into the build from the first page, sized to be read rather than hidden in a footer.
An attorney approves everything
No article, ad, landing page, or review request goes live until someone at your firm signs off. You hold the pen, because you hold the license.
A flat fee, never a cut of your fees
We bill one flat monthly amount. We never take a share of a fee, a percentage of a settlement, or a payment per signed case. Sharing legal fees with a non lawyer is restricted in nearly every US jurisdiction, and at least one state bar has said plainly that a firm may not pay a marketing company on a basis tied to the fees it collects.
Your firm remains responsible for compliance in every jurisdiction where it advertises. We build to your state's rules and your review is always the final step. Nothing here is legal advice.
Simple à la carte pricing
Start small. Add only what you need.
Our clients range from $250/mo to $150k/mo. No firm is too small or too big. Most start small, then we help them grow.
Everything a solo or small firm needs to look established and stay online.
- Up to 5 pages
- Attorney bios and practice areas
- Mobile responsive design
- Secure hosting and maintenance
- Live in 7 days or less
Up to 20 pages and priority turnaround, ready for a page per practice area and every add on.
- Everything in Starter
- Up to 20 pages
- A page per practice area and city
- Priority turnaround
- Add back office, SEO, CRM, and AI
A fully custom firm website or client platform, built end to end for your brand.
- Fully custom design and build
- Secure client portal and document upload
- Custom integrations with your case software
- Marketing systems on request
- Priced to your project
Add the SEO & AIEO Engine and the guarantee kicks in: traffic up in 14 days, or month one is free. No startup cost, no contract, cancel anytime with 30 days notice.
Build your plan
Drag the pieces together and watch your price.
Your monthly total
$0.00/mo
Optional extras
Bolt on superpowers as you grow.
Everything below runs quietly in the background once it is set up. Turn any of it on or off month to month.
See your rankings, for real
We don't just promise SEO. We show you the receipts.
This dashboard is how you hold us to the promise. Your back office pulls live data straight from Google: the exact searches your firm shows up for, your average position, and how your traffic climbs week over week. Paired with three fresh articles a week in your practice area, you do not have to take our word for it. You watch it happen.
- Live Google ranking dashboard, updated daily
- Three articles a week in your practice area, you approve and publish
- A page for every practice area and every city you serve
- Continuous indexing, backlink building, and technical SEO
This is the engine the guarantee rides on. Switch on the SEO & AIEO Engine and your traffic climbs within 14 days, or your first month is free. Proven, not promised.
Illustrative example. From day one this panel shows your firm's own numbers, tracked against the practice area questions you choose.
AI search · answer engines
When someone asks an AI for a lawyer, your firm should be the answer.
Clients are not only typing into Google anymore. They are asking ChatGPT, Gemini, Perplexity, and Copilot who to call, and those engines answer with a short list of firms. The engines read structured, well sourced pages and cite the ones they trust. We build yours to be the firm they cite, then we track whether it is working.
- Structured data for LegalService, Attorney, and FAQ so engines can read your firm
- Answer first pages written to be quoted, not skimmed
- Entity and citation building so the engines know who you are and where you practice
- Monthly AI visibility reporting, right next to your Google rankings
This is the AIEO half of the SEO & AIEO Engine. Same plan, same price, same guarantee.
Intake · around the clock
The case goes to whoever answers first.
Clio's 2024 Legal Trends Report found that the share of firms answering a prospective client's call fell to 40 percent, and that only one in five missed calls ever got a call back. Your AI receptionist picks up on the first ring, day or night, weekends and holidays. It asks the qualifying questions you wrote, screens the caller and the other side against your client list, and only then puts a consultation on your calendar. Your team opens a written intake on a matter that is already worth their morning.
- Answers the phone and the website chat, 24 hours a day
- Asks your qualifying questions before it books anything, so bad fits never reach your calendar
- Screens the caller and every adverse party against your client and matter list, and flags a possible conflict for your team to confirm
- Books the qualified consultation straight into your calendar
- Never gives legal advice, and says so plainly to the caller
- Speaks English and Spanish, plus 60 more languages
Included in the AI package at $100 a month, with 100 voice minutes and 100 AI email responses. Anything beyond that is 10 cents each.
Liz is the agent answering for Plondo right now. Yours is built the same way, in your firm's voice.
- Thanks for calling. A few quick questions so I can get you to the right attorney.
- I am not an attorney and I cannot give legal advice.
- Qualified. Conflict screen clear against your client list.
- Consultation booked for Thursday at 10:00 AM.
Any language, countless voices, or we can clone one of your own. Your receptionist is trained on your firm, your practice areas, and your intake questions.
Paid ads that pay back
Google Ads, Local Service Ads, and Meta, managed end to end.
We plan, launch, and optimize your paid campaigns across Google Search, Google Local Service Ads, and Meta, then show you every dollar in and every consultation out, right inside your back office. No mystery, no wasted spend on the wrong practice area.
- Google Search, Local Service Ads, and Google Screened setup
- A landing page for every practice area you bid on
- Call and form tracking on every campaign
- Invalid lead disputes filed for you
- Transparent reporting down to cost per consultation
Managed for a flat monthly fee or a percentage of spend. Quoted to your goals. We never bill per signed case.
Client portals · iOS and Android
Your firm, on every client's home screen.
Native iOS and Android apps, designed, built, and maintained by Plondo. Give clients a secure place to check case status, upload documents, message your team, and pay an invoice, instead of another email thread nobody can find.
- Secure client messaging and document upload
- Case status updates and push notifications
- App store submission handled
- Maintained and updated monthly
Starting at $250/mo. Full custom apps quoted per project.
From hello to launch
Live in 7 days or less.
Kickoff
A short call to capture your practice areas, your attorneys, your markets, and your goals. Nothing lengthy to sign.
We build
Our American team designs and builds your firm's site, wired for search and for AI answers from the first line of code.
Your review
You review every page and every disclaimer, request changes, and we polish until your firm is comfortable putting its name on it.
Live
We launch on our secure servers and connect your analytics, your ranking dashboard, and your intake.
Held hostage by a contract?
If they need a contract to keep you, you are a hostage, not a client.
Twelve months is the norm in legal marketing. Some of the biggest names ask for twenty four. That is not confidence, it is a lock on the door, fitted for the months when nothing is working. Tell us when your agreement ends. We will have your new site designed, built, and staged so it launches the day you are free. No overlap, no paying two agencies, no awkward call. And there is nothing to sign with us, so you will never have to plan an exit again.
Not sure what to ask the agency you are already paying? Read our buyer's guide to the category
Get started
Let's get your firm found.
Tell us what you are trying to grow. More personal injury cases, a second office, a practice area you want to own outright. We will show you exactly how we would do it, and what it costs, on the first call.
Questions
The honest FAQ.
Comparing us against someone else? See how the whole category prices, contracts, and behaves
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