Faberlic

Overview

Faberlic was established in Moscow in 1997 (initially under the name "Russian Line") by entrepreneur Alexey Nechaev together with business partner Alexander Davankov, who acquired a patent for the oxygen-delivery skincare ingredient (aquaftem) the brand became known for. The company rebranded to the Faberlic name in 2001 as it began expanding into international markets. The company operates a direct-selling (network marketing) business model, distributing cosmetics, skin and hair care products, perfumery, decorative cosmetics, wellness items, home goods, and apparel through a network of independent distributors rather than retail stores. It maintains its own manufacturing facilities and a research center in Russia. Faberlic describes itself as a leading direct-selling company based in Russia, with representative offices reported in roughly 20 countries and product delivery to a larger number of markets across Europe, the CIS, and beyond (self-reported figures vary by source). The company is privately held; founder Alexey Nechaev has remained its sole chief executive since inception, and his wife Elena Nechaeva chairs the Board of Directors. Reports that Nechaev moved his shares into trust management in 2021 after entering Russian politics could not be independently confirmed against official filings and should be treated as unverified.