Greenway Global

Overview

Greenway Global is a network-marketing company built around an "eco" positioning, selling household cleaning products, health supplements, skincare, and fragrances through a distributor/partner model rather than retail stores. Trade press describes it as formed from the coming-together of several regional network-marketing organizations (reported names include Empireo, DLG, Armelle, and Beverone) into a single unified brand, and it operates region-specific storefronts/portals (e.g., mygreenway.eu, mygreenway.com) rather than one single global corporate site. Company-supplied and trade-press figures put its founding at 2017, with reported revenue growth from roughly 49 million US dollars (2018) to roughly 326 million US dollars by 2024, and operations that have expanded to 50-plus countries by 2025-2026, including a 2024 launch in Malaysia. Direct Selling News ranked it #35 on its 2024 Global 100 list of the world's largest direct-selling companies. Public reporting on the company is inconsistent on some basic facts. Direct Selling News describes the operational headquarters as Novosibirsk, Russia, while the EU-facing site (mygreenway.eu) is legally operated by a Czech entity, EcoTradeMarket s.r.o., registered at Radiová 1325/5, Hostivar, 102 00 Praha 10, Czech Republic, a regional legal entity, not confirmed as the company's global corporate HQ. Because these do not reconcile to one authoritative HQ, hqAddress/hqCity/hqRegion/hqPostal/hqCountry are omitted rather than guessed.