Infinitus

Overview

Infinitus (China) Company Ltd. was founded on December 8, 1992 (initially as Guangdong Southern Lee Kum Kee Health Products Co., Ltd.), as a wellness-focused venture of the century-old Lee Kum Kee Group, combining traditional Chinese medicine principles with modern scientific research. It operates as a member of LKK Health Products Group and sells health food, skin care, personal care, and household items across roughly seven brand lines, with its original polysaccharide-based health tonic as an early flagship product. The company's home market is mainland China, where it distributes through a network of branches, service centers, and thousands of specialty stores alongside direct sales and social e-commerce channels such as WeChat-based selling. Since around 2010, Infinitus has expanded into Hong Kong, Taiwan, Southeast Asia, Canada, Australia, and other markets. Its administrative headquarters, global R&D center, and experience center are housed in the Zaha Hadid Architects-designed Infinitus Plaza in Guangzhou's Baiyun district, completed in 2021. Infinitus positions itself within the traditional-Chinese-medicine wellness segment of the direct-selling industry, distinguishing itself from Western-style supplement brands through its emphasis on herbal formulations and TCM-derived research.