LifeWave

Overview

LifeWave, Inc. is a network-marketing company founded in 2004 by David Schmidt that designs and sells wearable phototherapy patches, small adhesive patches that reflect specific wavelengths of light off the skin rather than delivering any drug, chemical, or herbal ingredient transdermally. Its flagship product line, X39, launched in 2019 and is positioned around supporting energy, stamina, recovery, and general wellness; the broader catalog also includes patches marketed for sleep, weight management, and other wellness use cases, plus a companion supplement and skincare line. The company sells exclusively through a global network of independent distributors, called Brand Partners, who are compensated under a binary plan with a unilevel-based matching bonus. LifeWave states it operates in roughly 100 countries and maintains regional offices across the Americas, Europe (hubbed from Ireland), and Asia-Pacific. In September 2024 the company opened a new global headquarters and "Welcome Center" in Draper, Utah, having previously been based in San Diego, California.