MAKE Wellness

Overview

MAKE Wellness was legally established in April 2024 and launched commercially in October 2024 as a direct-to-consumer supplement company, founded by Justin Prince alongside co-founders Truman Hunt, Justin Serra, Robert Finigan, Tyler Whitehead, and Mark Bartlett. The company sells a line of nutritional products organized around themes such as Fit, Lean, Restored, Energized, Hydrated, Focused, and Calm, with bioactive peptide ingredients positioned as a core scientific differentiator. The company distributes its products through a network of independent affiliates rather than retail channels, a structure typical of the direct selling industry. In its first full year of operation, MAKE Wellness reported over 100 million US dollars in sales, more than one million products sold, and over 150,000 customers served, and it received a Bravo Growth Award from Direct Selling News recognizing that growth. It has also drawn scrutiny typical of the sector: in 2025 the Direct Selling Self-Regulatory Council (DSSRC) opened and then administratively closed an inquiry into income-related marketing claims made by the company and its affiliates, after MAKE Wellness removed the flagged statements and implemented compliance and affiliate-training measures. Operations to date appear concentrated in the United States, with the company's headquarters and distribution based in Pleasant Grove, Utah, a hub for numerous other direct selling companies.