Neora

Overview

Neora (formerly Nerium International) is a direct-selling company headquartered in Farmers Branch, Texas, that was launched in 2011 by Jeff Olson and Amber Olson Rourke. It sells skincare (including its Age IQ and Neo-FILLER lines), hair care (ProLuxe), and wellness/nutritional products (such as Youth Factor and NeoraFit) through a network of independent distributors called Brand Partners, alongside a direct-to-consumer Preferred Customer program. The company distributes its products in the United States and a number of other markets across the Americas (Canada, Mexico, Colombia) and Asia-Pacific (Australia, Hong Kong, New Zealand, Singapore, South Korea). Neora is a member of the U.S. Direct Selling Association and has been recognized on Inc. 5000 lists of fast-growing private companies. One of its early product lines, the EHT supplement, was the subject of a 2019 FTC enforcement action restricting certain health claims made about the product.