Noevir

Overview

Noevir Co., Ltd. is a Kobe-based manufacturer and marketer of cosmetics and quasi-drugs founded in April 1964. It operates as the core operating subsidiary of Noevir Holdings Co., Ltd., a holding company listed on the Tokyo Stock Exchange Prime Market (ticker 4928) since a 2011 corporate restructuring. Noevir Holdings' group includes 13 consolidated subsidiaries (6 domestic, 7 international) alongside the core Noevir cosmetics business. The company sells its skincare and beauty products in Japan mainly through a face-to-face, consultant-based channel alongside self-selection retail, and has extended this model internationally through subsidiaries such as Noevir U.S.A., Inc., Noevir Canada, Inc., and Noevir Taiwan, Inc. Public sources describe overseas sales activity in markets including China, Taiwan, South Korea, Hong Kong, Singapore, Thailand, the United States, and Canada. Noevir maintains dual head-office locations in Japan, with its registered headquarters and research/manufacturing operations based in the Kobe/Hyogo area (with an additional manufacturing facility in Shiga Prefecture) and an additional Tokyo office in the Aoyama district, reflecting a structure common among established Japanese cosmetics manufacturers that combine a home-market retail/consultant business with a smaller network of overseas subsidiaries.