Nu Skin

Overview

Founded in 1984 by Blake Roney, Nedra Roney, Sandie Tillotson, and Steven J. Lund, Nu Skin Enterprises began as a skincare company and has grown into a global beauty-and-wellness business operating under two primary product lines: Nu Skin (skincare, cosmetics, and the ageLOC anti-aging device line) and Pharmanex (nutritional supplements). The company is publicly traded on the New York Stock Exchange under the ticker NUS. Nu Skin distributes its products through a direct-selling (multi-level/network marketing) model, in which independent participants, referred to by the company as distributors or Brand Affiliates, purchase products for personal use and resale and can earn compensation both from retail sales and from sales generated by people they recruit into their downline. The company reports operating in roughly 45-54 markets across the Americas, Asia, Europe, and the Pacific region, with Greater China and other Asian markets historically representing a large share of revenue. Corporate headquarters remain in Provo, Utah, where the company maintains its executive offices, a manufacturing/R&D innovation center, and a customer experience center. Nu Skin employs several thousand people directly, supporting a much larger base of independent distributors worldwide, and files regular reports with the U.S. Securities and Exchange Commission as a public company.