Stampin' Up!
Stampin' Up! is a Riverton, Utah-based direct-sales company that designs and markets papercrafting products, stamps, inks, paper, and card- and scrapbook-making accessories, sold through independent demonstrators.
Plondo Score
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- Profile depth27/34
- Global reach20/22
- Digital presence13/22
- Editorial standing0/22
Overview
Stampin' Up! Inc. was founded in 1988 and has operated for over three decades as a privately held company headquartered in Riverton, Utah. The company designs, manufactures, and sells rubber and photopolymer stamps, ink, cardstock, punches, and related tools used for card-making, scrapbooking, and home décor crafting. Products are sold exclusively through a network of independent contractors called "demonstrators," who purchase products for resale, host or attend workshops and stamp clubs, and can build commission-earning teams beneath them, a structure combining party-plan style selling with a multi-level compensation plan. The company markets to a network of independent demonstrators across North America, Europe, and the South Pacific (including Australia and New Zealand). Leadership has included co-founder Shelli Gardner, who has served as CEO. Stampin' Up! remains privately owned and is not publicly traded.
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