Legal Marketing

Guides on how law firms get cases and choose the people who market for them, covering paid search, local service ads, website ownership, and what bar advertising rules let an agency promise.

Articles on Legal Marketing

Case intake funnel with a compliance shield over a document stack and a local map pin

Legal Marketing

Local Service Ads for Attorneys: Cost, Setup, and What Works

What Local Service Ads cost, how Google Screened verification works, and which practice areas get the strongest return.

Oct 2, 2026 · By Nora Sinclair · 4 min read

Compliance shield over a stack of legal documents representing attorney advertising rules

Legal Marketing

What Bar Advertising Rules Let a Marketing Agency Promise

A plain look at what ABA advertising rules let a marketing agency promise, and why the firm carries the compliance risk.

Sep 30, 2026 · By Nora Sinclair · 4 min read

Illustration of a law firm intake funnel with a compliance shield over a stack of documents and a dashboard panel

Legal Marketing

What Law Firm Marketing Actually Costs

A clear look at what law firms actually pay for marketing, from flat retainers to ad spend, and what each tier includes.

Sep 25, 2026 · By Nora Sinclair · 4 min read

Illustration of a law firm intake funnel with a document stack and a compliance shield over a dashboard

Legal Marketing

Speed to Lead for Law Firms: Why Response Time Wins Clients

Why response time, not just ad spend, decides which law firm a prospective client actually hires.

Sep 21, 2026 · By Nora Sinclair · 4 min read

Compliance shield resting over a stack of documents next to a browser window icon representing website ownership records

Legal Marketing

Who Owns Your Law Firm's Website When You Leave an Agency

Most firms do not know who legally owns their website until they try to leave an agency. Here is how to check before that happens.

Sep 18, 2026 · By Nora Sinclair · 4 min read