Direct Selling in New Hampshire
New Hampshire had 1,415,342 residents in the Census Vintage 2025 estimates, and nearly every business in the state is a small one. This page covers the state's chain distributor law, RSA 358-B. It also covers small business, labor force and campus figures, and what Plondo's directory shows for New Hampshire in November 2026.
99.0 percent of firms, 50.1 percent of jobs
The SBA Office of Advocacy's 2024 profile counts 142,626 small businesses in New Hampshire. Those firms make up 99.0 percent of all businesses in the state. They employ 294,022 people. That is 50.1 percent of New Hampshire employees.
The two shares tell different stories. By count, small firms are almost the whole economy. By payroll, they hold only a little more than the larger employers do. A small number of big employers carries the other part of the state's jobs.
An independent rep in New Hampshire works in a place where small operators are the normal business by count. The customers a rep meets are often owners of small firms or people who work for one. The SBA figures do not break out direct sellers. They do show the business landscape those sellers work in.
More firms in 2024, fewer small business employees
The SBA's 2023 profile counted 136,506 small businesses and 305,738 small business employees in New Hampshire. The 2024 profile counted 142,626 small businesses and 294,022 small business employees.
The number of small firms went up from one profile to the next. The number of people working for them went down. With more firms and fewer workers, the average small firm in the later profile employed fewer people.
The SBA profiles do not explain the change. They only record it. For a direct selling company watching New Hampshire, the two profiles point to a state where new small operations keep appearing. Both counts come from the same office, so they can be compared side by side.
782,800 in the August 2025 labor force
New Hampshire Employment Security put the state's labor force at 782,800 participants in August 2025. The figure appears in the agency's 2025 Economic Analysis Report.
The labor force counts people who are working or looking for work. The Census population of 1,415,342 counts everyone, including children and people outside the job market. The two numbers measure different things and come from different agencies.
This page does not state a New Hampshire unemployment rate. No verified rate was available for it. Readers who need the current rate should check New Hampshire Employment Security directly.
UNH's 10,900 undergraduates
U.S. News reports a total undergraduate enrollment of 10,900 at the University of New Hampshire for fall 2025. It is the only campus figure verified for this page.
A student body that size runs on a semester calendar. Reps who are students start, pause and restart around terms and breaks. A company recruiting near UNH has to plan for that rhythm in its training and its customer follow up.
RSA 358-B and chain distributor schemes
Chain Distributor Schemes[1]
This is general information and not legal advice. RSA 358-B defines a chain distributor scheme as a sales device in which a person who makes an investment is granted a right to recruit others who also invest. The chapter prohibits such schemes. 'Investment' includes franchises, business opportunities and services. Actions under the chapter are brought in superior court. A company with questions about its own plan should ask a New Hampshire lawyer.
This is general information, not legal advice.
Plondo's directory has no New Hampshire address yet
Plondo's directory lists no direct selling company with a head office in New Hampshire as of November 2026. Any New Hampshire rep working with a company in the directory works with one headquartered in another state.
That puts a practical weight on RSA 358-B. A company based elsewhere still has to fit its plan to New Hampshire's chain distributor chapter when it recruits here. The Attorney General's Consumer Protection Bureau enforces that chapter no matter where the company keeps its offices.
Granite State numbers on the record
- State population, Census Vintage 2025
- 1,415,342[2]
- Small businesses in New Hampshire (2024 profile)
- 142,626[3]
- Small business employees in New Hampshire (2024 profile)
- 294,022[3]
- Small businesses as share of all New Hampshire businesses (2024 profile)
- 99.0 percent[3]
- Small business share of New Hampshire employees (2024 profile)
- 50.1 percent[3]
- Small businesses in New Hampshire (2023 profile)
- 136,506[4]
- Labor force, August 2025
- 782,800[5]
- University of New Hampshire undergraduate enrollment, fall 2025
- 10,900[6]
New Hampshire team leaders: ask before you switch
With no New Hampshire head office in Plondo's directory, every leader here builds for a company run from another state. If you want to compare that company with others, Plondo's placement service can help. It is free and confidential. It charges no placement fee. Your current company is not told about the conversation.
Apply confidentiallySystems for a state of small employers
A company recruiting in New Hampshire signs reps who often run or work in small firms. Its commission engine should show plan math plainly, so a rep can check it against RSA 358-B. The back office needs clear order records. Replicated sites should load fast on a phone. AI employees can answer rep questions around jobs and UNH semesters.
See Plondo direct selling softwareFrequently asked questions
Does New Hampshire have a law on multilevel or pyramid plans?
Yes. RSA Chapter 358-B prohibits chain distributor schemes, where a person makes an investment and gets a right to recruit others who also invest. A multilevel company is covered if its plan meets that definition. This is general information and not legal advice.
Who enforces RSA 358-B?
The Consumer Protection Bureau of the New Hampshire Department of Justice, part of the Attorney General's office, administers and enforces it under RSA 21-M:9. Actions under the chapter are brought in superior court.
Are any direct selling companies headquartered in New Hampshire?
Plondo's directory lists none as of November 2026. Reps in the state who work with a directory company work with one based in another state.
How many small businesses does New Hampshire have?
The SBA Office of Advocacy's 2024 profile counts 142,626 small businesses. They make up 99.0 percent of the state's businesses and employ 294,022 people, or 50.1 percent of employees.
How large is New Hampshire's labor force?
New Hampshire Employment Security reported a labor force of 782,800 participants in August 2025. The state's population was 1,415,342 in the Census Vintage 2025 estimates.
Does Plondo charge New Hampshire leaders for placement?
No. Plondo's placement service is free and confidential, and it charges no placement fee.
Sources
- New Hampshire General Court, RSA Chapter 358-B Chain Distributor Schemes Open source
- U.S. Census Bureau, Vintage 2025 population estimates Open source
- SBA Office of Advocacy, 2024 Small Business Profile: New Hampshire Open source
- SBA Office of Advocacy, 2023 Small Business Profile: New Hampshire Open source
- New Hampshire Employment Security, 2025 Economic Analysis Report Open source
- U.S. News Best Colleges, University of New Hampshire Student Life Open source