Direct selling in Tennessee
Juice Plus+ is the one Tennessee head office in Plondo's directory, and it is based in Collierville. The state had 7,315,076 residents in the Census Vintage 2025 estimates. This page covers Tennessee's pyramid scheme law, its small business and job counts, the University of Tennessee campuses and links to city pages.
Davidson County leads the job count
Davidson County, home to Nashville, had 543,800 jobs in March 2026. That was the highest employment level of any county in Tennessee, according to the Bureau of Labor Statistics.
Statewide employment in the same count stood at 3,254,100. That was 0.2 percent lower than a year earlier. The total did not grow over the year. It slipped.
For a company recruiting in Tennessee, these BLS figures place the largest group of working people in one county. A sales leader who builds a team around Nashville is working in the busiest job market in the state.
More openings than closings in a year
Between March 2023 and March 2024, 24,569 Tennessee establishments opened and 20,866 closed, according to the SBA Office of Advocacy. Openings outnumbered closings over that year.
The same SBA profile counts 741,196 small businesses in the state. They make up 99.5 percent of Tennessee businesses. They employ 1.2 million people, which the SBA reports as 41.5 percent of Tennessee employees.
An independent seller who starts a home business in Tennessee joins a state where nearly every firm is small. The SBA counts show steady turnover, with new places opening as others close.
Fruit and vegetable capsules from Collierville
Plondo's directory lists one direct selling company with its head office in Tennessee. Juice Plus+ is based in Collierville. It sells whole food nutrition products, including fruit and vegetable capsules, shakes and bars. It also offers the Tower Garden line for growing food at home. The list below updates as companies are added.
Who is working and who is looking
The Tennessee Department of Labor and Workforce Development put the state's seasonally adjusted labor force at 3,518,329 in November 2025. Of those people, 3,392,461 were employed and 125,868 were unemployed.
The BLS employment count of 3,254,100 for March 2026 comes from a different program and a different month. The two totals do not match, and this page does not combine them.
The state labor figures show 125,868 Tennesseans out of work and looking in November 2025. That is the group a company might reach when it recruits people seeking new work, alongside the 3,392,461 who already had jobs.
Knoxville's 40,421 students
The University of Tennessee System enrolled 64,866 students in fall 2025. The system described that total as record enrollment.
The University of Tennessee, Knoxville alone enrolled 40,421 students that fall. That single campus holds more than half of the system's students.
For a direct selling company, Knoxville is a city with a large student body in one place. Any company that signs up students there should keep its plan and its product claims plain, since Tennessee judges plans by how they operate.
Part 11 of the Consumer Protection Act
Tennessee Consumer Protection Act, Part 11: Pyramid Promotional Schemes[1]
It is an offense to knowingly establish, promote, or operate a pyramid promotional scheme in Tennessee. Limiting the number of participants, or adding eligibility conditions, does not change a plan's status as a pyramid scheme and is not a defense. A person who only participates in a scheme may not be prosecuted under this part. This is general information, not legal advice.
This is general information, not legal advice.
What the offense covers, and whom
Section 47-18-1102 makes it an offense to knowingly establish, promote or operate a pyramid promotional scheme. The target is the people who build and run a scheme.
A cap on the number of participants is not a defense. Extra eligibility rules are not a defense either. A person who only participates cannot be prosecuted under this part.
The text reviewed for this page has no carve out for multilevel companies. A plan run from Collierville, Nashville or anywhere else in Tennessee stands on whether it is a pyramid promotional scheme. This page does not state the definitions in § 47-18-1101, because they were not retrieved.
Thirteen figures and where each comes from
- State population, Census Vintage 2025
- 7,315,076[2]
- Small businesses in Tennessee
- 741,196[3]
- Small business employees in Tennessee
- 1.2 million[3]
- Small businesses as a share of Tennessee businesses
- 99.5 percent[3]
- Small business share of Tennessee employees
- 41.5 percent[3]
- Tennessee establishments opened and closed, March 2023 to March 2024
- 24,569 opened; 20,866 closed[3]
- Tennessee total employment (QCEW), March 2026
- 3,254,100[4]
- Davidson County (Nashville) employment, March 2026, highest in Tennessee
- 543,800[4]
- Tennessee labor force, seasonally adjusted, November 2025
- 3,518,329[5]
- Tennessee employed persons, seasonally adjusted, November 2025
- 3,392,461[5]
- Tennessee unemployed persons, seasonally adjusted, November 2025
- 125,868[5]
- University of Tennessee System total enrollment, fall 2025
- 64,866[6]
- University of Tennessee, Knoxville enrollment, fall 2025
- 40,421[7]
Nashville, Knoxville, Collierville and the rest
Tennessee's numbers change from place to place. Davidson County leads the state in jobs, Knoxville holds 40,421 UT students, and Collierville is home to the state's only directory head office. Pick a city below for its own page.
A quiet search for Tennessee team leaders
If you lead a team from Nashville, Knoxville or a small Tennessee town and want to look at other companies, Plondo can help. The placement service is free and confidential, and it charges no placement fee. Plondo learns how your Tennessee team sells, then introduces you only to companies that fit. Your current company is not contacted.
Apply confidentiallyWhat a Collierville or Nashville head office needs
A Tennessee company needs a commission engine that pays every rank correctly and keeps records showing how the plan works in practice, since Part 11 judges plans on what they are. Its back office should sort orders and reps by county, from Davidson outward. Replicated sites should carry approved product claims. AI employees can answer rep questions after hours.
See Plondo direct selling softwareFrequently asked questions
Does Tennessee have a law against pyramid schemes?
Yes. Part 11 of the Tennessee Consumer Protection Act, at Tenn. Code Ann. § 47-18-1101 to § 47-18-1106, makes it an offense to knowingly establish, promote or operate a pyramid promotional scheme. This is general information, not legal advice.
Does Tennessee exempt multilevel marketing companies?
The text reviewed for this page contains no special exemption for multilevel or network marketing companies. A multilevel plan is judged like any other plan, on whether it is a pyramid promotional scheme.
Which direct selling companies are headquartered in Tennessee?
Plondo's directory lists Juice Plus+, based in Collierville. It sells fruit and vegetable capsules, shakes and bars, and the Tower Garden home growing line.
Where in Tennessee are the most jobs?
Davidson County, home to Nashville, had 543,800 jobs in March 2026. The BLS reports that as the highest county employment level in Tennessee.
How many small businesses does Tennessee have?
The SBA Office of Advocacy counts 741,196 small businesses in Tennessee. They make up 99.5 percent of the state's businesses and employ 1.2 million people.
Does Plondo charge Tennessee team leaders for placement?
No. Plondo's placement service is free and confidential, and there is no placement fee for team leaders.
Sources
- Justia, 2024 Tennessee Code § 47-18-1102 (Knowingly establishing, promoting, or operating pyramid promotional scheme - Offense) Open source
- U.S. Census Bureau, Vintage 2025 population estimates Open source
- SBA Office of Advocacy, 2025 Small Business Profile: Tennessee Open source
- BLS, County Employment and Wages in Tennessee — First Quarter 2026 Open source
- Tennessee Department of Labor and Workforce Development, Labor Force Estimates - United States and Tennessee (November 2025) Open source
- The University of Tennessee System, UT Reaches Record Enrollment, Preparing More Graduates for Tennessee Jobs Open source
- University of Tennessee, Knoxville, Institutional Research and Strategic Analysis, Fact Book: Enrollment Open source