Direct selling in Fort Worth, Texas

Fort Worth crossed the one million mark in the Census Vintage 2024 estimates, with 1,008,106 residents. It sits in Tarrant County and in the Dallas Fort Worth Arlington metro area. This page covers the city's size, the jobs people hold in Tarrant County, the largest employers, two nearby universities, and what Plondo's directory shows for the city.

Two million-plus cities, one metro

Fort Worth counted 1,008,106 residents in the Census Vintage 2024 estimates. With that count, the Fort Worth Economic Development Partnership says Dallas Fort Worth became the only metro with two cities of more than one million people.

The metro around both cities is large. The Census Bureau put the Dallas Fort Worth Arlington metro at 8,344,032 people on July 1, 2024. Fort Worth is one of its two anchors, not a suburb of Dallas.

Tarrant County, home to Fort Worth, now exceeds 2.23 million people, according to the Fort Worth Economic Development Partnership. A team based in Fort Worth can reach well past the city limits and still stay inside one county.

Fort Worth and Tarrant County figures

Fort Worth population, Census Vintage 2024: 1,008,106^[1]
Dallas Fort Worth Arlington metro population, July 1, 2024: 8,344,032^[2]
Tarrant County population, Census estimate: 2.23 million^[3]
Tarrant County total civilian employed population: 1,061,812^[4]
Tarrant County workers in educational services, health care and social assistance: 214,262^[4]
Tarrant County workers in retail trade: 118,608^[4]
Tarrant County workers in manufacturing: 105,657^[4]
Lockheed Martin Corp. employees, Tarrant County top employer list: 18,700^[4]
Dallas Fort Worth International Airport employees, Tarrant County top employer list: 14,000^[4]
General Motors Arlington Assembly Plant employees, Tarrant County top employer list: 10,512^[4]
Texas Christian University enrollment, fall 2024: 12,938^[5]
University of Texas at Arlington enrollment, fall 2025: 42,710^[6]

Jets, runways and an assembly line

Three employers at the top of Tarrant County's list show what kind of place this is. Lockheed Martin Corp. employs 18,700 people. Dallas Fort Worth International Airport employs 14,000. The General Motors Arlington Assembly Plant employs 10,512.

The county's list also names Naval Air Station Joint Reserve, GM Financial and BNSF among its large employers. That is a mix of aerospace and defense, aviation, automotive work and rail. Manufacturing alone accounts for 105,657 workers in Tarrant County.

For direct selling, this means many potential customers and reps hold jobs at a plant, a base, a rail line or an airport. Plant and airport work often runs on set shifts. A Fort Worth team may need meetings and training that fit around those hours, not only weekday evenings.

Classrooms, clinics and store counters

The biggest job group in Tarrant County is not factory work. Educational services, health care and social assistance employ 214,262 people, out of a total civilian employed population of 1,061,812.

Retail trade comes next among the three groups listed here, with 118,608 workers. Manufacturing follows with 105,657. Retail workers already spend their days explaining products to shoppers, a skill that carries over to person to person selling.

Teachers, nurses and social workers form a large share of the county's workforce. Product lines tied to home, family and wellness tend to come up in conversation among people who work in schools and clinics. A team leader recruiting in Fort Worth will likely meet many of them.

TCU in town, UT Arlington down the road

Texas Christian University sits in Fort Worth. Its enrollment for fall 2024 was 12,938 students.

The University of Texas at Arlington is in the same metro, in Arlington. The City of Arlington reported its total enrollment at 42,710 for fall 2025. Note that the two counts come from different school years.

Together the two campuses bring a large student population to the western side of the metro. Students, recent graduates and campus staff are part of the local market. Any company recruiting near campus should follow each school's own rules for activity on its grounds.

What Plondo's directory shows for Fort Worth

Plondo's directory does not list any direct selling company headquartered in the city of Fort Worth at this time. That makes Fort Worth, in our records, a place where reps live and sell rather than a place where head offices sit.

Companies based elsewhere in Texas, including in the suburbs around Dallas, are covered on the Texas page. A rep in Fort Worth can join one of those companies and build a team across Tarrant County and the wider metro.

Fort Worth leaders: ask about a better fit, at no cost

Team leaders in Fort Worth and across Tarrant County can ask Plondo to find a company that fits their team, in Texas or elsewhere. The placement service is free and confidential, and it charges no placement fee. Conversations stay private. We start with what your team sells, where your people live and how they work, whether at a plant, an airport or a hospital.

Apply confidentially

Software for Tarrant County teams

A company selling into Fort Worth draws reps from a county of 2.23 million people and a metro of 8,344,032. Its commission engine has to pay accurately across a large, spread out team. The back office and replicated sites should work well on a phone for reps with irregular hours. AI employees can answer rep and customer questions at any hour, then hand harder cases to staff.

See Plondo direct selling software

Frequently asked questions

How many people live in Fort Worth?

Fort Worth had 1,008,106 residents in the Census Vintage 2024 estimates. The Dallas Fort Worth Arlington metro had 8,344,032 people on July 1, 2024.

Are any direct selling companies headquartered in Fort Worth?

Plondo's directory does not list any direct selling company headquartered in the city of Fort Worth right now. Companies based elsewhere in the state appear on the Texas page.

What are the largest employers near Fort Worth?

Tarrant County's list shows Lockheed Martin Corp. with 18,700 employees, Dallas Fort Worth International Airport with 14,000 and the General Motors Arlington Assembly Plant with 10,512. The list also names Naval Air Station Joint Reserve, GM Financial and BNSF.

Which industries employ the most people in Tarrant County?

Educational services, health care and social assistance employ 214,262 people. Retail trade employs 118,608, and manufacturing employs 105,657.

Does Plondo charge Fort Worth team leaders for placement?

No. Plondo's placement service is free and confidential, with no placement fee. Leaders anywhere in Tarrant County can start a private conversation.

Sources

U.S. Census Bureau, Vintage 2024 population estimates Open source
U.S. Census Bureau, Growth in Metro Areas Outpaced Nation (Vintage 2024 Population Estimates) Open source
Fort Worth Economic Development Partnership, Fort Worth Tops One Million as DFW Becomes the Only Metro with Two Million-Plus Cities Open source
Tarrant County, Labor Force and Major Employers Open source
Texas Christian University, Steady 2024 Enrollment at TCU Maintains High Retention Rate Open source
City of Arlington, UTA Sets Record Freshman Class for Fall 2025 Open source