Direct Selling in Texas
Texas is the second most populous state, with 31,709,821 residents in the Census Vintage 2025 estimates. Six direct selling companies in Plondo's directory are headquartered here, and all six sit in the Dallas area. This page covers the state's laws, its three big metros, a 2026 industry event and how Plondo helps.
Three metros, three different markets
Texas does not have one business center. It has three large ones. The Texas Comptroller counted 54 Fortune 500 headquarters in the state in 2025. Houston held 26 of them, Dallas Fort Worth held 21 and San Antonio held 3.
That spread matters to a direct selling company. A team that grows across Texas crosses metro lines, climates and languages. A distributor in Houston may talk to a prospect in San Antonio before lunch and to one in Dallas by evening. The software behind the team must keep that tree clean.
Texas also has a public direct selling company of its own. Mannatech states in its annual report that its principal office is in Flower Mound, a Dallas area town.
Direct selling companies headquartered in Texas
Plondo's Home Business Hub lists direct selling companies by headquarters. These Texas companies are in the directory today.
Texas at a glance
- Population, Census Vintage 2025
- 31,709,821, second among the states[1]
- Fortune 500 headquarters in Texas, 2025
- 54[4]
- Houston metro Fortune 500 headquarters
- 26[4]
- Dallas Fort Worth metro Fortune 500 headquarters
- 21[4]
- San Antonio metro Fortune 500 headquarters
- 3[4]
- Public direct selling company with a Texas principal office
- Mannatech, Flower Mound[6]
- Mary Kay global headquarters, per its website
- Addison[8]
- Ambit Energy home city, per its website
- Dallas[9]
- PHP Agency corporate headquarters, per its website
- Dallas[10]
- Neora corporate address, per its website
- Farmers Branch[11]
- Norwex USA supplier address, per its safety data sheet
- Coppell[12]
- Le-Vel Brands headquarters, per its press release
- Frisco[13]
Texas law that touches direct selling
Business Opportunity Act and pyramid promotional scheme law[2]
This is general information, not legal advice. Texas requires a seller of a business opportunity to register a disclosure statement with the Secretary of State before selling. A business opportunity is a sale of more than 500 dollars paired with a claim of profit and a location, a sales or marketing program, or a buyback promise. Section 17.461 makes it a state jail felony to contrive, operate, advertise or promote a pyramid scheme.
This is general information, not legal advice.
Industry events held in Texas
- ANMP International Convention[5]When: May 28 to 31, 2026Where: The Westin Galleria Dallas, Dallas, Texas
Go local: Texas metros
Each metro page looks at its own economy, languages and business base. Start with Houston, San Antonio or Dallas.
Texas leaders: move on your own terms
If you lead an established team in Texas and your company has no relationship with Plondo, you can apply for a new home through Plondo's placement service. It is free and your application stays confidential. Plondo earns no placement fee.
Apply confidentiallySoftware for Texas companies
A Texas direct selling company often runs teams in several large metros at once. Plondo builds the commission engine, back office, replicated sites and AI employees that keep those teams in one system. Plondo is a technology company based in Louisiana, next door to Texas.
See Plondo direct selling softwareFrequently asked questions
Which direct selling companies are headquartered in Texas?
Plondo's directory lists Mary Kay in Addison, Ambit Energy and PHP Agency in Dallas, Neora in Farmers Branch, Norwex in Coppell and Le-Vel in Frisco. Mannatech, a public company, reports a principal office in Flower Mound. The directory grows as Plondo verifies more companies.
Which Texas metro has the most Fortune 500 headquarters?
The Texas Comptroller's 2025 count puts Houston first with 26, Dallas Fort Worth second with 21 and San Antonio third with 3. The state total was 54. Direct selling companies are a small part of that mix.
Does Texas regulate direct selling companies?
Texas has a Business Opportunity Act in chapter 51 of its Business and Commerce Code and a pyramid promotional scheme law in section 17.461. The business opportunity definition has no special exemption for direct selling. Ask a Texas lawyer how the rules apply to a specific plan.
Was there a direct selling convention in Texas in 2026?
Yes. The Association of Network Marketing Professionals held its International Convention from May 28 to 31, 2026, at The Westin Galleria Dallas. The event page lists Dallas, Texas as the city.
I lead a team in Texas under a company I want to leave. Can Plondo help?
Plondo offers a free and confidential placement service for established leaders in companies it has no relationship with. You apply through the leaders page on the Home Business Hub. Plondo takes no placement fee.
Sources
- U.S. Census Bureau, State Population Totals, Vintage 2025 Open source
- Texas Business and Commerce Code, Chapter 51 (Business Opportunity Act) Open source
- Texas Business and Commerce Code, Section 17.461 (pyramid promotional scheme) Open source
- Texas Comptroller, Fortune 500 headquarters by metro, 2025 Open source
- Association of Network Marketing Professionals, 2026 International Convention Open source
- Mannatech Form 10-K for fiscal year 2025, U.S. SEC Open source
- Texas Secretary of State, Business Opportunity Exemption Notice, Form 2703 Open source
- Mary Kay, Contact Us (lists the global headquarters) Open source
- Ambit Energy, About Ambit Energy (company based in Dallas) Open source
- PHP Agency, Contact Us (lists the corporate headquarters) Open source
- Neora, Contact Us (lists the corporate address) Open source
- Norwex USA, safety data sheet (lists the supplier address) Open source
- Le-Vel Brands, press release of May 27, 2026 (headquartered in Frisco) Open source