Direct Selling in Lubbock, Texas

Lubbock County had 27,167 businesses with no paid employees in 2023, according to the Census Bureau. The city of Lubbock had 272,086 residents in the Census Vintage 2024 estimates. This page covers the county's business counts, the size of the wider metro, recent job figures and what Plondo's directory shows for the city.

27,167 businesses without a payroll

The Census Bureau counts businesses with no paid staff apart from businesses that have employees. It calls the first group nonemployer establishments. In 2023, Lubbock County had 27,167 of them.

The same year, the county had 8,019 employer establishments. The businesses with no payroll were the larger group by a wide margin. In Lubbock County, working for yourself without staff is the more common business setup.

An independent representative who reports business income and hires no one fits the Census description of a nonemployer business. The count does not say how many of the 27,167 are direct sellers. It covers owner run businesses in every industry, so it shows the size of the local self employed base, not the size of direct selling itself.

8,019 employers and 124,049 jobs

Lubbock County's 8,019 employer establishments had 124,049 people on their payrolls in 2023. Employment at those establishments grew 2.3% from 2022 to 2023, according to Census QuickFacts.

The Census also reports firms for the city alone. The city of Lubbock had 5,651 employer firms in 2022. A firm can run more than one location, and the city count leaves out the rest of the county, so the city firm count and the county establishment count measure different things.

For scale, the United States had 8,361,342 employer establishments in 2023. Lubbock County's share is small, but its mix stands out. Paid jobs are spread across thousands of employers, and alongside them sits an even larger group of owners with no staff.

Lubbock beyond its city limits

The city of Lubbock had 272,086 residents in the Census Vintage 2024 estimates. The Lubbock metro area had 367,100 people in 2024, according to USAFacts, which draws on Census data.

The metro figure is the larger one, so a real share of the area's residents live outside the city limits. A team that starts in the city can grow into towns and rural areas that the city count does not cover.

The two figures come from different publishers. Both describe 2024, but the city number is a Census Vintage 2024 estimate and the metro number is the USAFacts figure. This page gives each one as published.

A September jobless rate of 3.7

The unemployment rate in the Lubbock metropolitan statistical area was 3.7 percent in September 2026, according to the Bureau of Labor Statistics. The figure is preliminary and may be revised.

The same agency counted 175.7 thousand nonfarm jobs in the Lubbock metro for September 2026, also a preliminary figure. The rate describes residents who are looking for work. The job count describes positions at employers in the area.

Together with the 2023 county counts, these figures show a metro where most people who want work have it. In Lubbock, direct selling would most often sit next to a paycheck from one of the area's employers, not replace one.

What the directory lists for Lubbock today

As of November 2026, Plondo's directory lists no direct selling company headquartered in Lubbock. Representatives who live here sign with companies whose head offices are in other cities.

Companies based elsewhere in Texas are listed on the Texas page. This city page will add a Lubbock company if one with a Lubbock head office joins the directory.

Ten Lubbock figures and who published them

City population, Census Vintage 2024: 272,086^[1]
Lubbock metro area population, 2024: 367,100^[2]
Lubbock MSA unemployment rate, September 2026 (preliminary), percent: 3.7^[3]
Lubbock MSA total nonfarm employment, September 2026 (preliminary, in thousands): 175.7^[4]
Lubbock County nonemployer establishments, 2023: 27,167^[5]
Lubbock County employer establishments, 2023: 8,019^[6]
Lubbock County total employment at employer establishments, 2023: 124,049^[7]
Lubbock County total employment, percent change 2022 to 2023: 2.3%^[8]
City of Lubbock employer firms, 2022: 5,651^[9]
Employer establishments, United States, 2023: 8,361,342^[10]

Lubbock leaders: compare options without paying a fee

A Lubbock team often reaches past the city line into a metro of 367,100 people. If you lead one and are weighing a different company, Plondo's placement service can help you compare options before you decide. The service is free and confidential, and it charges no placement fee. Your conversation stays between you and Plondo.

Apply confidentially

Software for a county of payroll free owners

A company recruiting in Lubbock County is recruiting in a county with 27,167 businesses that have no payroll. Its commission engine should pay correctly on many small orders. Its back office should give each owner clean order and tax records. Replicated sites should work for reps across the metro, and AI employees can answer sign up questions after hours.

See Plondo direct selling software

Frequently asked questions

How many people live in Lubbock, Texas?

The city of Lubbock had 272,086 residents in the Census Vintage 2024 estimates. The wider Lubbock metro area had 367,100 people in 2024, according to USAFacts.

Is any direct selling company headquartered in Lubbock?

Not in Plondo's directory as of November 2026. Representatives in Lubbock work with companies based in other cities. Companies based elsewhere in the state are listed on Plondo's Texas page.

How many businesses in Lubbock County have no employees?

The Census Bureau counted 27,167 nonemployer establishments in Lubbock County in 2023. The county had 8,019 employer establishments the same year.

What was the Lubbock unemployment rate in 2026?

The Lubbock metropolitan statistical area had a 3.7 percent unemployment rate in September 2026, according to the Bureau of Labor Statistics. That figure is preliminary and may be revised.

Does Plondo charge Lubbock team leaders for placement?

No. Plondo's placement service is free and confidential, and it charges no placement fee to team leaders in Lubbock or anywhere else.

Sources

U.S. Census Bureau, Vintage 2024 population estimates Open source
USAFacts, How many people live in the Lubbock, TX area? Open source
BLS, Unemployment Rates for Metropolitan Areas Open source
bls.gov Open source
census.gov Open source
census.gov Open source
U.S. Census Bureau, QuickFacts: Lubbock County, Texas Open source
census.gov Open source
census.gov Open source
census.gov Open source