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Direct Selling in Arizona

Arizona holds a small but notable cluster of direct selling headquarters in the Phoenix area. Plexus Worldwide and Forever Living Products are in Scottsdale, and Isagenix is in Gilbert. The state has 7,623,818 residents, which makes it the 14th largest in the nation. This guide covers the companies, the two Arizona laws that matter most, and the border market to the south.

The Scottsdale and Gilbert cluster

Three direct selling companies have documented headquarters in two Phoenix area towns: Plexus Worldwide and Forever Living Products in Scottsdale, and Isagenix in Gilbert.

Plexus announced a groundbreaking in 2015 for a 70,000 square foot national headquarters at Pima Center, a 209 acre business park in Scottsdale. A January 2016 report said the company was moving into it. Isagenix opened a 150,000 square foot world headquarters in Gilbert in March 2016. It was the first corporate tenant of the Rivulon development there.

Forever Living says it was founded in 1978. Its September 2025 privacy notice gives Scottsdale as its headquarters, and a company profile lists an address on McCormick Parkway. For a software vendor or a service provider, that means three buyers inside one metro area.

Direct selling companies headquartered in Arizona

These companies are listed in the Plondo directory with an Arizona headquarters. The list below comes live from the directory.

Arizona direct selling facts at a glance

Population (July 1, 2025)
7,623,818 residents[1]
Rank among the 50 states
14th largest[1]
Median age
39.4 years (2024)[13]
Foreign born residents
13.4 percent, about 1,018,000 people (2024)[13]
Plexus Worldwide headquarters
70,000 square foot national headquarters at Pima Center, Scottsdale (groundbreaking announced 2015)[9]
Plexus Worldwide listed address
9145 East Pima Center Parkway, Scottsdale[15]
Plexus Worldwide move to the new building
Reported as moving in during January 2016, joining a 30,000 square foot warehouse[18]
Isagenix headquarters
150,000 square foot world headquarters in Gilbert, opened March 2016 with more than 580 jobs[10]
Isagenix listed address
155 E. Rivulon Blvd., Suite 104, Gilbert[17]
Forever Living founding and headquarters
Founded in 1978; headquarters listed in Scottsdale (September 2025 privacy notice)[11]
Forever Living listed address
7501 East McCormick Parkway, Scottsdale[12]
Business opportunity registration term
Registration expires June 30 each year and is renewed annually[3]
Business opportunity bond
100,000 dollar surety bond filed with the State Treasurer[4]
Business opportunity disclosure
Written disclosure document at least five business days before the consumer signs or pays[5]
Business opportunity exempt sellers
The exemption list does not name direct sellers[16]
Pyramid scheme penalty
Class 6 felony; the Attorney General or a county attorney brings criminal cases[7]
Pyramid scheme defenses
A cap on participants, or extra goods for a participant, is not a defense[8]
Arizona Sonora economic forum
Held in Tucson in 2025 with both governors speaking (reported May 9, 2025)[14]

Arizona business opportunity rules

Business opportunity sellers (telephone solicitation statutes)[2]

Arizona regulates the sale of a business opportunity. That means goods or services sold to a consumer for an initial payment of 500 dollars or more to start or run a business. The definition also covers solicitations where the seller claims the consumer will earn more than the payment, that a market exists for the goods, that the seller will buy back goods, that income or a refund is guaranteed, or that the seller will provide a sales or marketing program. A seller covered by the statute files a notarized registration with the Secretary of State and renews it every year. The seller also keeps a 100,000 dollar surety bond filed with the State Treasurer. The seller must give the consumer a written disclosure document at least five business days before the consumer signs or pays. This is general information and not legal advice.

CitationA.R.S. 44-1271 to 44-1282
Direct selling ruleThe statute does not name direct selling or multilevel marketing, and it has no direct selling exemption. It excludes the not for profit sale of demonstration equipment, materials or samples for a total of 500 dollars or less. The list of exempt sellers in 44-1273 does not name direct sellers. The article sits under telephone solicitation rules. Its definition of seller still reaches a person who solicits a business opportunity purchase by internet or mail, not only by phone. This guide does not decide how far that reach goes for a given enrollment process. Whether a particular company or program is covered depends on the facts. Ask Arizona counsel.
AgencyArizona Secretary of State (registration), State Treasurer (bond), Arizona Attorney General (enforcement)

This is general information, not legal advice.

Arizona pyramid promotional scheme law

Pyramid promotional schemes[6]

Arizona defines a pyramid promotional scheme as a plan where a participant gives consideration for the chance to receive compensation that comes primarily from bringing other people into the plan, rather than from sales of goods, services or intangible property. A person may not establish, operate, advertise or promote one. A violation is a class 6 felony.

CitationA.R.S. 44-1731 to 44-1735
Direct selling ruleThe statute does not mention direct selling by name. Its test looks at where the compensation comes from. Consideration does not include the purchase of goods or services furnished at cost to be used in making sales and not for resale, or time and effort spent on sales or recruiting. A limit on the number of participants is not a defense under 44-1735(B). Neither is giving a participant extra goods. This is general information and not legal advice.
AgencyArizona Attorney General and county attorneys

This is general information, not legal advice.

The Sonora border market

Arizona borders the Mexican state of Sonora. In 2025 the Southern Arizona Hispanic Chamber of Commerce hosted an Arizona Sonora economic forum in Tucson. The governors of both states spoke. They said the two states rely on each other for trade, commerce, infrastructure and tourism.

About 13.4 percent of Arizona residents were born outside the United States, according to the Census Bureau's 2024 American Community Survey. Companies that recruit here often plan English and Spanish training and product material from the first day.

Arizona city guides

Each guide below zooms into one metro. Scottsdale and Gilbert are covered in the Phoenix guide because both sit in the Phoenix metro.

Software for Arizona based and expanding companies

Plondo builds the commission engine, back office, replicated sites and AI employees that direct selling companies run on. A company headquartered in Scottsdale or Gilbert, or one opening an Arizona office, can run its whole field on one platform. The platform supports Spanish and many other languages for teams that sell across the border.

See Plondo direct selling software

Arizona leaders: find a new home confidentially

Established direct selling leaders in Arizona can apply for free, confidential placement through Plondo. The service is for leaders whose current company has no relationship with Plondo and who want a new home. Plondo charges no placement fee.

Apply confidentially

Frequently asked questions

Which direct selling companies are headquartered in Arizona?

Plexus Worldwide and Forever Living Products list headquarters in Scottsdale, and Isagenix lists one in Gilbert. Scottsdale and Gilbert are both in the Phoenix metro. The directory page for Arizona shows the live list.

Does Arizona require direct selling companies to register with the state?

Arizona requires registration for a seller of a business opportunity as the statute defines it. The article contains no direct selling exemption. Whether a particular enrollment fits the definition depends on the facts, so a company should ask Arizona counsel.

How does Arizona law describe a pyramid scheme?

Arizona calls it a pyramid promotional scheme. It is a plan where participants pay for the chance to receive compensation that comes primarily from recruiting others, not from sales of goods or services. Establishing or promoting one is a class 6 felony under A.R.S. 44-1732.

Which Arizona cities does Plondo cover in its local guides?

Plondo has guides for Phoenix, Tucson and Mesa. The Phoenix guide also covers the Scottsdale and Gilbert headquarters cluster. Each guide adds local facts, business groups and the placement service for leaders.

Can an Arizona leader change companies without their current company knowing?

Plondo's placement application is confidential and free. It applies to leaders whose current company has no relationship with Plondo. Plondo takes no placement fee.

Sources

  1. U.S. Census Bureau, state population estimates, Vintage 2025 Open source
  2. Arizona Revised Statutes 44-1271, business opportunity definitions Open source
  3. Arizona Revised Statutes 44-1272, seller registration Open source
  4. Arizona Revised Statutes 44-1274, bond Open source
  5. Arizona Revised Statutes 44-1276.01, disclosure to consumer Open source
  6. Arizona Revised Statutes 44-1731, pyramid scheme definitions Open source
  7. Arizona Revised Statutes 44-1732, pyramid scheme violation Open source
  8. Arizona Revised Statutes 44-1735, pyramid scheme prohibition and defenses Open source
  9. AZ Big Media, Plexus Worldwide breaks ground on national headquarters Open source
  10. Nationwide Realty Investors, Isagenix launches Gilbert world headquarters Open source
  11. Forever Living Products, privacy notice (September 2025) Open source
  12. Plunkett Research, Forever Living Products company profile Open source
  13. U.S. Census Bureau, American Community Survey 2024 1-year estimates, Arizona (via Census Reporter) Open source
  14. KOLD News, Arizona Sonora economic forum, May 9, 2025 Open source
  15. Plexus Worldwide help center, visit Plexus headquarters Open source
  16. Arizona Revised Statutes 44-1273, limited exemptions Open source
  17. Isagenix, contact us (World Headquarters) Open source
  18. AZ Big Media, Plexus Worldwide moves into new headquarters (January 2016) Open source