Direct Selling in Florida: Companies, Law, and Leaders

Florida is the third most populous state, with 23,462,518 residents on July 1, 2025. About 29 percent of residents are Hispanic, and about 32 percent of residents age 5 and older speak a language other than English at home. Plondo builds software for direct selling companies and runs a free placement service for leaders. This page covers where Florida companies sit, how state law treats business opportunities, and what the language mix means for a growing team.

Three big metros, three different markets

Florida does not have one center of gravity. Jacksonville is the largest city, with 1,009,833 residents in 2024. Miami is the city most people picture, and its metro holds 6,457,988 people, more than the Tampa Bay metro (3,424,560) and the Jacksonville metro (1,760,548) combined.

For a direct selling company, that spread matters. A team that recruits in Jacksonville talks to a different community than a team that recruits in Miami. Event planning, training schedules, and even the best hour for a live call can change from one end of the state to the other.

Plondo publishes a page for each of the three cities. Use this state page for the legal and statewide picture, and the city pages for local detail.

Florida by the numbers

Population, July 1, 2025 (third among states): 23,462,518^[1]
Hispanic or Latino residents, 2024: About 28.7 percent^[7]
Residents age 5 and older who speak a language other than English at home, 2024: About 32.0 percent^[7]
Foreign born residents, 2024: About 23.1 percent^[7]
Jacksonville city population, 2024: 1,009,833^[9]
Miami Fort Lauderdale West Palm Beach metro population, 2024: 6,457,988^[8]
Tampa St. Petersburg Clearwater metro population, 2024: 3,424,560^[8]
Share of U.S. exports to Latin America and the Caribbean that move through Miami: About one third^[10]

Direct selling companies headquartered in Florida

Plondo's directory lists direct selling companies whose headquarters are in Florida, from Orlando and Lake Mary to Miami, Doral, and the Tampa Bay side of the state. The list below is live and updates as the directory grows.

Where the listed companies say they are based

Tupperware (owner Party US Operations, LLC): 1800 Pembrook Drive, Suite 300, Orlando^[12]
The Real Brokerage: 701 Brickell Avenue, Miami (SEC filing address)^[13]
LPT Realty: 1400 S International Parkway, Lake Mary^[14]
Bravenly Global: 13799 Park Boulevard, Seminole^[15]
Shaklee: 4040 NE 2nd Avenue, Miami^[16]
Jeunesse Global: 650 Douglas Avenue, Altamonte Springs (state corporate record)^[17]
MONAT Global: 10000 NW 15th Terrace, Doral^[18]
It Works!: 908 Riverside Drive, Palmetto (BBB profile)^[19]

Florida business opportunity and pyramid laws

Florida Sale of Business Opportunities Act and pyramid sales scheme statute^[2]

This is general information, not legal advice. Florida regulates the sale of a business opportunity when the buyer pays more than $500 and the seller makes one of four listed promises. Separately, section 849.091 treats a pyramid sales scheme as a lottery and makes taking part in one a first degree misdemeanor. A Florida attorney should review any plan before launch.

CitationFla. Stat. 559.80 to 559.815; Fla. Stat. 849.091

Direct selling ruleSection 559.801 defines a business opportunity as a sale or lease to start a business where the buyer pays more than $500 and the seller promises one of four things: locations for vending style devices, a buyback of products the buyer makes, a guarantee of income or a refund or repurchase, or a sales or marketing program that will let the buyer derive income. The sales program prong does not apply when the program is sold with a registered trademark or service mark license that the sales agreement requires. The statute excludes small sales of ongoing businesses, not for profit sales demonstration equipment, samples or training priced at $500 or less, and laundry equipment. It does not name direct selling as an exclusion, so whether a given plan falls inside the definition depends on its facts.

AgencyFlorida Department of Legal Affairs or the state attorney in the judicial circuit (enforcing authority under section 559.813)

This is general information, not legal advice.

What the Florida rules say in plain terms

Written disclosure timing (section 559.803): At least 3 working days before the buyer signs or pays, the seller gives a written disclosure document^[3]
Required cover statement (section 559.803): The cover sheet says the State of Florida has not reviewed or approved the opportunity and tells the buyer to see an attorney^[3]
Bond or security (section 559.807): Sellers who promise an income guarantee, refund, or repurchase must hold a bond, deposit, or letter of credit of not less than $50,000^[4]
Buyer remedy (section 559.813): A buyer may rescind within 1 year of signing when the seller makes misleading statements or skips required disclosures^[5]
Pyramid sales schemes (section 849.091): A plan where a person pays more than $100 for a benefit not mainly tied to bona fide consumer sales is declared a lottery^[6]
Prohibited acts penalty (section 559.815): Acts listed in section 559.809 are a felony of the third degree^[11]

Language across the state

Nearly one in three Floridians age 5 and older speaks a language other than English at home. In the city of Miami the share is about 77 percent. For a company that wants to enroll distributors across the state, a translated back office and translated training are daily needs, not extras.

Miami also acts as a trade hub. The Beacon Council, the county economic development group, says Miami International Airport handles 80 percent of air imports and 70 percent of air exports for Latin America and the Caribbean. A company with a Latin American launch plan can find logistics partners and bilingual staff close to Miami.

Go deeper on Jacksonville, Miami, and Tampa

Each city page looks at the local economy, language mix, and nearby company headquarters.

Florida leaders: a free and confidential new home

If you lead a team in Florida inside a direct selling company that Plondo has no relationship with, and you want a new home, you can apply to Plondo's placement service. The service is free, and Plondo earns no placement fee. Your application is handled in confidence.

Apply confidentially

Software for Florida direct selling companies

Plondo builds the commission engine, back office, replicated sites, and AI employees that direct selling companies run on. Companies based in Florida, or planning to enroll distributors across Florida and Latin America, can offer their teams 61 languages from day one. Plondo configures the compensation plan, so the plan stays the company's own.

See Plondo direct selling software

Frequently asked questions

Which direct selling companies are headquartered in Florida?

Plondo's directory lists eight: Tupperware (Orlando), The Real Brokerage (Miami), LPT Realty (Lake Mary), Bravenly Global (Seminole), Shaklee (Miami), Jeunesse Global (Altamonte Springs), MONAT Global (Doral), and It Works! (Palmetto). The directory is a working list, not a complete census of every Florida company.

Does Florida law name direct selling as an exclusion from the business opportunity act?

No. Section 559.801 lists three exclusions: small sales of ongoing businesses, not for profit sales demonstration items or training priced at $500 or less, and laundry equipment. Whether a direct selling plan falls inside the act depends on the price, the seller's promises, and the plan facts, so ask a Florida attorney.

How does Florida treat a pyramid sales scheme?

Section 849.091 declares a pyramid sales scheme to be a lottery. It describes a plan where a person pays more than $100 and gets a benefit that is not mainly tied to bona fide sales to consumers and is linked to bringing in others. Taking part or soliciting is a first degree misdemeanor.

How many Floridians speak a language other than English at home?

About 32.0 percent of residents age 5 and older, based on the Census Bureau's 2024 American Community Survey one year estimate. About 28.7 percent of Floridians are Hispanic or Latino. In the city of Miami the language share is about 77 percent.

I lead a team in Florida. Can Plondo help me move to a new company?

Yes, if your current company has no relationship with Plondo. Apply through the Business From Home leaders page. The service is free and confidential, and Plondo earns no placement fee.

Sources

U.S. Census Bureau, state population estimates, Vintage 2025 Open source
Florida Statutes 559.801, definitions Open source
Florida Statutes 559.803, disclosure statement Open source
Florida Statutes 559.807, bond or other security Open source
Florida Statutes 559.813, remedies and enforcement Open source
Florida Statutes 849.091, chain letters and pyramid clubs Open source
U.S. Census Bureau ACS 2024 one year estimates for Florida (Census Reporter profile) Open source
U.S. Census Bureau, metro population estimates, Vintage 2024 Open source
U.S. Census Bureau, city population estimates, Vintage 2024 Open source
Greater Miami Beacon Council, Trade and Logistics Open source
Florida Statutes 559.815, penalties Open source
Tupperware, terms of service (business office of the company that owns the Tupperware brand) Open source
U.S. Securities and Exchange Commission, EDGAR company page for Real Brokerage Inc Open source
LPT Realty, home page Open source
Bravenly Global, support page Open source
Shaklee, contact page Open source
OpenCorporates, Florida corporate record for Jeunesse Open source
MONAT Global, contact page Open source
Better Business Bureau, It Works Global profile (Palmetto, FL) Open source