Direct selling in Utah

Lehi holds six of the 13 Utah head offices in Plondo's directory, more than any other Utah city on the list. The state has 3,538,904 residents in the Census Vintage 2025 estimates. This page covers where those companies sit, what they sell, and what public counts say about Utah's small businesses, jobs and college campuses.

Six head offices on Lehi's list

Plondo's directory lists 13 direct selling companies with head offices in Utah. Six of them are in Lehi. They are Amare Global, LifeVantage, Nature's Sunshine, NewULife, Young Living and Younique.

No other Utah city in the directory has more than two. Pleasant Grove has two, doTERRA and MAKE Wellness. Nu Skin is in Provo. USANA is in Salt Lake City.

Three more cities have one company each. 4Life Research is in Sandy. LifeWave is in Draper. Stampin' Up! is in Riverton.

That puts 13 head offices in a state of 3,538,904 people, by the Census Vintage 2025 count. Seven cities share them, and Lehi alone accounts for nearly half.

Thirteen Utah head offices in Plondo's directory

These are the direct selling companies Plondo's directory lists with a Utah head office. Lehi has six. Pleasant Grove has two. Provo, Salt Lake City, Sandy, Draper and Riverton have one each. The list below updates as the directory changes.

Oils, capsules, makeup and one stamp company

Supplement makers lead the Utah list. 4Life Research, Amare Global, MAKE Wellness, Nature's Sunshine, NewULife and USANA all name supplements in their directory category. LifeVantage, in Lehi, lists nutraceuticals along with skincare.

Two Utah companies sell essential oils. doTERRA is in Pleasant Grove. Young Living is in Lehi and also sells aromatherapy and home products. LifeWave, in Draper, sells phototherapy patches for health and wellness.

Beauty has its own corner of the list. Younique sells cosmetics from Lehi. Nu Skin, in Provo, sells beauty and personal care products alongside nutrition and wellness lines.

Stampin' Up! in Riverton is the one company outside health and beauty. It sells stamps, ink, and scrapbooking and card making supplies. Every other Utah listing sells something a customer uses up and orders again.

216,116 students on public campuses

Utah's public universities enrolled 216,116 students in fall 2025, according to the Deseret News. That is a large group in a state of 3,538,904 people.

Utah Valley University reported a record 48,670 total students for the fall 2025 semester. The University of Utah reported 38,257. UVU's count is the higher of the two by a wide margin.

Those students live in the same state as all 13 directory head offices. For a Utah company, campus calendars are part of the local market. Semester starts, finals and summer breaks shape when students have time to buy, sell or take part in a team.

371,569 small businesses, under half the jobs

The SBA Office of Advocacy counts 371,569 small businesses in Utah. They make up 99.4 percent of all businesses in the state.

Those small businesses employ 690,069 people. That is 45.4 percent of Utah's employees. So nearly every Utah business is small, but most Utah workers draw a paycheck from a larger employer.

Direct sellers who run their own business are part of this small business count in spirit, and the 13 head offices in Plondo's directory are employers in their own right. The directory does not list staff counts for any of them, so this page does not state one.

A 3.7 percent jobless year

The Bureau of Labor Statistics put Utah's official unemployment rate, the U-3 measure, at 3.7 percent as a 2025 annual average.

That rate means the large majority of Utahns who wanted work in 2025 had it. A Utah direct selling company is mostly talking to people who already hold a job, attend one of the state's public campuses, or run one of its 371,569 small businesses.

Utah counts from Census, SBA, BLS and the schools

State population, Census Vintage 2025: 3,538,904^[1]
Small businesses in Utah: 371,569^[2]
Small business employees in Utah: 690,069^[2]
Small businesses as share of all Utah businesses: 99.4 percent^[2]
Share of Utah employees working at small businesses: 45.4 percent^[2]
Official unemployment rate (U-3), 2025 annual average: 3.7 percent^[3]
Public university enrollment, fall 2025: 216,116^[4]
Utah Valley University total enrollment, fall 2025: 48,670^[5]
University of Utah enrollment, fall 2025: 38,257^[4]

Utah team leaders: a private look past your current company

Many Utah leaders have built teams with one of the 13 head offices in Lehi, Provo, Pleasant Grove or Salt Lake City. If you want to compare other companies, Plondo's placement service can help. It is free. It is confidential, so your current company is not told. It charges no placement fee, and there is no obligation to move.

Apply confidentially

What a Lehi or Provo supplement company needs built in

Most Utah listings sell supplements, oils and beauty products that customers reorder. A company here needs a commission engine that pays on those product orders and subscriptions, a back office reps can check between classes or shifts, replicated sites for each seller, and AI employees that answer order and product questions at any hour.

See Plondo direct selling software

Frequently asked questions

How many direct selling companies are headquartered in Utah?

Plondo's directory lists 13 direct selling companies with Utah head offices. They are spread across seven cities. Lehi has the most, with six.

Which Utah companies are based in Lehi?

Amare Global, LifeVantage, Nature's Sunshine, NewULife, Young Living and Younique all list Lehi as their head office in Plondo's directory.

What do Utah direct selling companies sell?

Most sell nutritional supplements, essential oils, wellness products or beauty products. Stampin' Up! in Riverton is the exception. It sells stamps, ink and card making supplies.

How many people live in Utah?

Utah had 3,538,904 residents in the Census Bureau's Vintage 2025 estimates.

How many college students are in Utah?

Utah's public universities enrolled 216,116 students in fall 2025, according to the Deseret News. Utah Valley University reported 48,670 and the University of Utah reported 38,257.

Does Plondo charge Utah team leaders for placement?

No. Plondo's placement service is free and charges no placement fee. Conversations are confidential.

Sources

U.S. Census Bureau, Vintage 2025 population estimates Open source
SBA Office of Advocacy, 2025 Small Business Profile: Utah Open source
BLS Mountain-Plains Information Office, Alternative Measures of Labor Underutilization in Utah — 2025 Open source
Deseret News, What enrollment looks like at Utah's public universities this year Open source
Utah Valley University, Utah Valley University Continues Educating the Most Utahns With New Record Enrollment Open source